FLORENCE, Ala. (AP) — A northern Alabama town’s new brand is sparking a visceral response amongst citizens.
When Florence unveiled its new brand this week, it drew rapid backlash and a web-based petition tough adjustments that had greater than 7,000 signatures.
Town paid $25,000 to a Birmingham advertising and marketing company for the branding, WAAY-TV reported.
The emblem makes use of the identify Florence, and arranges two letters after the F into an exclamation level, Al.com reported. The exclamation level will also be learn as letters within the town’s identify. “Reside for Extra” is town’s new tagline.
“The brand new brand symbolizes the folk of Florence’s pastime and love for town,” town stated in a information unencumber pronouncing the brand new brand. “A way of amazement, satisfaction and satisfaction is all mirrored within the Florence brand exclamation level.”
However some citizens say F! sends the fallacious message.
Florence town leaders are pushing again on claims that they didn’t imagine hiring a neighborhood company to do the paintings. Town leaders say a request for proposals used to be issued, and not one of the native firms replied.
Town officers say citizens have been engaged early within the procedure via a group survey despatched to loads of folks. WAAY-TV reviews that it used to be not able to discover a reproduction of the survey any place, and that town didn’t reply to its requests to peer it.
In a letter to citizens Thursday, Florence Mayor Andy Betterton stated the brand new branding “will serve a couple of wishes and audiences as our group grows and strikes ahead.”
“As we navigate growing the brand new branding, something is needless to say; the method has highlighted our group’s abilities, humor, and love for Florence,” Betterton wrote.
Town council member Kaytrina Simmons says that she’s asked a gathering with the mayor and council to talk about the emblem and revise it. In a letter to citizens, Simmons apologized for the emblem which “has introduced such a lot unhappiness to our nice town.”