A Bentley PHEV Mulliner automobile is displayed throughout the nineteenth Shanghai World Automotive Business Exhibition, often referred to as Auto Shanghai 2021, at Nationwide Exhibition and Conference Middle (Shanghai) on April 23, 2021 in Shanghai, China.
Zhe Ji | Getty Photographs
Bentley Motors bought a report choice of its luxurious sedans and SUVs ultimate yr as a lot of the mainstream automobile business struggled with provide chain problems, the 102-year-old carmaker stated Thursday.
The Volkswagen-owned corporate reported gross sales of 14,659 automobiles ultimate yr, a 31% building up over the corporate’s earlier gross sales report of eleven,206 vehicles and SUVs in 2020.
Bentley attributed the gross sales good fortune to new fashions, together with hybrids, in addition to the corporate’s “Past 100” marketing strategy that comes with transitioning the famed carmaker to be totally electrical through 2030.
“2021 was once but some other yr of unpredictability despite the fact that I’m overjoyed with the intention to ascertain that we overcame vital headwinds, and ship a step forward in our gross sales efficiency,” Bentley CEO Adrian Hallmark stated in a unlock. “That is our 2nd report gross sales yr within the successive years and is a favorable signal of our emblem power, operational excellence, sturdy international call for and confirmation of our strategic priorities.”
Gross sales within the Americas rose through 39% and remained Bentley’s most sensible marketplace in 2021, whilst gross sales in China higher 40%. Gross sales in different markets akin to Europe, Asia Pacific (except for China) and the Heart East additionally higher.
Bentley sells one of the costliest and uncommon vehicles on the planet. Its entry-level SUV, the Bentayga, begins at greater than $180,000, whilst its unique “coachbuilt” fashions such because the Mulliner Bacalar promote for $2 million.
Bentley’s report gross sales befell whilst a lot of the worldwide automobile business struggled with provide chain problems. Maximum significantly, an ongoing scarcity of semiconductor chips.