Chevrolet rebooted and up to date the advent collection of the HBO display “The Sopranos” for a marvel Tremendous Bowl advert for its new electrical Silverado pickup truck.
Chevrolet
Chevrolet rebooted and up to date the advent collection of the HBO display “The Sopranos” for a marvel Tremendous Bowl advert for its new electrical Silverado pickup truck.
The 60-second advert, referred to as “New Technology,” aired throughout the primary quarter of the sport with out the Normal Motors logo liberating any previews or teasers forward of time, a tradition that has turn out to be not unusual position for Tremendous Bowl advertisers.
The economic contains most of the similar photographs as the unique advent, however as an alternative of Tony Soprano, performed by means of James Gandolfini, riding a 1999 Chevrolet Suburban SUV, it is the mob boss’ daughter, Meadow, performed by means of Jamie Lynn Siegler, in a 2024 Chevrolet Silverado EV.
“It is a other method of showcasing ‘The Sopranos’ and showcasing Chevrolet, and it felt like the great factor to do,” Steve Majoros, vice chairman of Chevrolet advertising, advised CNBC. “If you have a truck this essential to our trade, there is in point of fact no different logical platform to try this.”
The spot options the unique theme music of the display, “Woke Up This Morning” by means of British band Alabama 3. It ends with the reunion of Meadow together with her brother, A.J., performed by means of Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, announcing: “The primary-ever, all-electric Chevy Silverado. An entire new truck for an entire new era.”
The advert used to be directed by means of David Chase, author and director of the display, with help of Phil Abraham, director of images for “The Sopranos” authentic identify collection. The hit display aired on HBO from 1999 to 2007.
Majoros stated the corporate did not need to tease the advert since the workforce “preferred the perception of a giant remark that may pop out of nowhere.”
The remaining time Chevrolet had an advert presence on the Tremendous Bowl used to be in 2015. It used to be some other marvel industrial that made it seem a TV blackout had befell simply earlier than the sport used to be about to start out. The spot touted the corporate’s Chevrolet Colorado pickup that featured in-built 4G LTE to lend a hand in observing the sport within the match of an actual energy outage.
“The Sopranos” reboot is the second one Tremendous Bowl advert for GM this yr. The corporate previous this week launched a 60-second advert forward of the sport starring actor and comic Mike Myers reclaiming his position as Dr. Evil from the “Austin Powers” secret agent comedy trilogy.
