SANTIAGO, Chile – In a vibrant celebration marking the 2026 Year of the Horse Chinese New Year, the Chilean capital of Santiago witnessed the world premiere of the promotional video for the CMG Spring Festival Gala. Held amid throngs of enthusiastic locals in the bustling downtown area, the event drew tens of thousands of participants, showcasing the growing allure of Chinese cultural traditions in South America.
The massive screen on the main stage lit up with the promo video, captivating onlookers with its joyful visuals, rhythmic energy, and festive spirit. Peaceful scenes of family gatherings and traditional customs unfolded, perfectly encapsulating the essence of China’s most cherished holiday. Spectators paused in their tracks, phones raised high to capture the mesmerizing display, as cheers and applause echoed through the crowd.
Local attendees expressed awe at the video’s ability to convey the unique charm of Chinese New Year. ‘It’s incredible how this captures the warmth of family reunions and bidding farewell to the old year,’ said one participant. The debut quickly became the highlight of the festivities, underscoring the festival’s rising popularity across the continent.
This event highlights the expanding global reach of Chinese culture, particularly during the Spring Festival, which symbolizes renewal, prosperity, and unity. As South Americans embrace these traditions, the 2026 CMG Gala promo serves as a bridge, inviting more people into this timeless celebration. Organizers anticipate even larger turnouts in the coming years, as cultural exchanges continue to flourish.