Beijing’s grand cultural spectacle, the 2026 Spring Festival Gala hosted by China Media Group (CMG), has taken the world by storm. Blending ancient traditions with cutting-edge technology and a touch of international flair, the event drew an astonishing 677 million viewers by midnight on Monday.
Digital platforms exploded with activity, recording 13.5 billion views overall. On CMG’s official app alone, streams hit 578 million – a jump of 53.39 million from 2025. This surge underscores the gala’s magnetic pull in the digital age.
Young audiences showed particular enthusiasm, with 43.7% tuning in across various channels – up 10% from last year. This shift highlights how the gala is evolving to resonate with younger generations while honoring cultural roots.
Globally, the broadcast reached new heights, airing on nearly 4,000 international media outlets, a 37.95% increase over 2025. CGTN’s social media channels racked up 87.29 million views, growing 20% year-on-year. The theme ‘Galloping Horse, Unstoppable Momentum’ symbolized self-improvement and resolve, delivering heartfelt New Year greetings and fostering cross-cultural bonds.
As fireworks lit up screens worldwide, the gala reaffirmed its role as a beacon of unity, innovation, and shared joy in an interconnected world.