Beijing witnessed an extraordinary surge in public interest for science during the Spring Festival holidays. Science and technology museums across China hosted elaborate promotional events blending education, entertainment, and cultural elements, attracting more than 3.5 million visitors in just a few days.
Preliminary data reveals this impressive footfall, underscoring the growing fascination with scientific discovery amid festive celebrations. The China Science and Technology Museum led the charge with its captivating exhibition themed ‘The Natural and Human Journey of a Thousand Miles on Horseback.’ Divided into four engaging sections, it featured interactive displays and popular science activities that drew 200,000 enthusiasts.
Nationwide, museums crafted sequential programs integrating zodiac culture, intangible cultural heritage crafts, and cutting-edge technology. These initiatives not only entertained but also sparked curiosity about innovation and tradition.
Looking ahead to 2026, the China Science and Technology Museum plans to spearhead even more innovative outreach efforts, promising a future where science promotion becomes more creative and accessible to the masses. This momentum signals a vibrant era for public engagement with STEM in China.