In a transformative move for China’s rural economy, the ‘832 Platform’ has emerged as a game-changer for impoverished regions. Launched to facilitate online sales of agricultural products from 832 former poverty-stricken counties, this e-commerce powerhouse is quietly revolutionizing rural industries.
Developed and operated by China Supply and Marketing E-Commerce Company under the guidance of the Ministry of Finance, Ministry of Agriculture and Rural Affairs, and All-China Supply and Marketing Cooperatives, the platform bridges the gap between remote farmers and urban consumers. Products that once languished in mountains and coastal areas now zip across the nation, reaching thousands of buyers effortlessly.
By the end of 2025, transaction volumes soared past 60 billion yuan, a testament to its explosive growth. The platform emphasizes standardization and branding, deploying professional teams to refine product classification, grading, and packaging. This rigorous approach has elevated local goods, making them competitive in national markets and propelling producers from mere manufacturing to seamless sales and robust brand building.
Beyond sales, the ‘832 Platform’ champions deep processing of primary agricultural products through a ‘platform + government + leading enterprise’ model. This has spawned industrial projects in 25 districts and cities, boosting incomes for over 100,000 farmers and generating sales exceeding 3 billion yuan. A virtuous cycle of brand empowerment and full industrial chain development is now in motion.
Market-driven sales are surging, complemented by stable government procurement. The State Taxation Administration’s dedicated ‘tax system support zone’ on the platform showcases nearly 110,000 products from over 6,400 suppliers in target areas, ensuring sustained market access. This integrated strategy not only fights poverty but fosters long-term rural prosperity.