Beijing witnessed a landmark event on February 13 as the Chinese National Film Bureau and China Media Group (CMG), with support from the Ministry of Commerce, officially kicked off the 2026 Film Economy Promotion Year. The grand launch ceremony, held in the heart of the Chinese capital, drew high-profile attendees including CMG Director Shen Haixiong and Vice Minister of Commerce Yan Tong.
Preliminary data reveals that China’s film industry chain generated over 8.1 trillion yuan in total production value in 2025 alone. This sprawling sector has woven itself deeply into the fabric of economic and social development, influencing diverse areas from tourism to technology.
The initiative promises a year-long series of promotional activities across multiple sectors aimed at boosting film-related consumption. Organizers emphasize that these efforts will provide a significant boost to both economic growth and societal progress.
A major highlight of the ceremony was the joint announcement by government departments, banks, and entertainment platforms committing at least 1.02 billion yuan in film subsidies throughout the year. This financial injection is designed to inject fresh vitality into the film market, encouraging innovation and audience engagement.
China’s advancements in LED cinema screening technology now lead the global stage, with the country boasting the world’s largest number of LED theaters. This technological edge positions the nation at the forefront of cinematic innovation, setting the tone for the promotional year’s ambitious goals.
As the Film Economy Promotion Year unfolds, industry watchers anticipate a surge in box office revenues, job creation, and cross-industry collaborations that could redefine China’s entertainment landscape for years to come.