Pixel 10 Launch: Google Uses Teaser to Criticize Apple’s AI Delays

Google’s upcoming Pixel 10 launch is generating buzz, and the company is using a teaser video to subtly criticize Apple. The video focuses on the delayed release of AI features Apple has promised, using it as a point of comparison. Though Apple isn’t named in the video, the message is clear: if you are waiting for a new feature on your current phone, and it hasn’t arrived after a year, it might be time to reconsider your phone. The video’s final message, ‘Ask more of your phone,’ directly highlights the promise of timely and enhanced AI capabilities in the forthcoming Pixel smartphones. Apple announced Apple Intelligence at the 2024 WWDC event, but these features are not yet fully available to the public. Furthermore, the new Siri, a crucial component of Apple Intelligence, is missing from iOS 18. There are reports that Apple may delay the feature until 2026, which has sparked criticism amid the fast-paced development of AI, and while iOS 26 is in development.