OpenAI launched Sora 2, its most advanced AI video generation model, along with a new social media application designed to contend with leading platforms like YouTube and TikTok. The app allows users to create high-definition video clips complete with audio simply by providing text prompts. A standout feature, Cameos, enables users to integrate themselves into AI-generated scenes.
Sora 2 marks a substantial advancement in AI’s ability to generate lifelike video content. The model can produce synchronized dialogues, realistic sound effects, and authentic, physically accurate movements, resulting in videos that are more immersive and true-to-life than ever before.
With this move, OpenAI directly challenges established platforms owned by Google, Meta, and ByteDance, with the goal of reshaping how content is created and shared online.
Sora 2 features a vertical, swipe-based design reminiscent of Instagram Reels, TikTok, and YouTube Shorts. High-definition videos can be generated using text prompts. The “Cameos” feature lets users add themselves to AI-generated videos. Sora 2 also provides personalized recommendations, showing content users are most likely to enjoy. The app will launch on Apple’s App Store in the U.S. and Canada, accessible via invite only. It is engineered for short-form video, targeting platforms like TikTok and YouTube Shorts. Sora 2 enters a market alongside Google’s Veo 3 and Meta’s AI video tools, which are also gaining attention.