The recent Online Gaming Bill has created ripples within the real money gaming sector, impacting advertising strategies and celebrity endorsements. With the government taking steps to regulate online games, the industry anticipates a decline in advertising expenditure, which currently amounts to around $2 billion each year. Celebrity endorsements are being cautiously reviewed.
Fantasy sports platforms like Dream11, Mobile Premier League, WinZO, and RummyCircle have utilized endorsements from leading actors and cricketers to boost their visibility. Ranbir Kapoor, MS Dhoni, and others are associated with prominent gaming platforms. The shift towards stricter rules has led to reassessment of existing deals, with the potential for significant financial impacts on celebrities and brands alike.