Gen Z, the generation born between 1997 and 2012, has been shaped by the rapid technological advancements of their formative years. This group, which possesses a strong understanding of technology, has taken to the streets of Nepal to protest a government ban on social media apps. This article examines the situation and delves into the time Gen Z spends on platforms like Instagram and Facebook.
The Nepali government recently banned 26 social media platforms, a decision that sparked protests from Gen Z. Demonstrations against the ban took place in Kathmandu, with some turning confrontational.
The government stated that the ban will be lifted once social media companies meet specific requirements. These include setting up offices in Nepal, registering with the government, naming grievance officers, and establishing systems to prevent misuse. TikTok and Viber were not affected by the ban because they met these conditions.
Research from vicinotech indicates that Gen Z spends 4 to 6 hours a day on social media. They spend their time on stories, reels, and short videos on Instagram, Facebook, and YouTube.
In India, Instagram is the most popular social media app for this generation, followed by YouTube, Snapchat, and Reddit.
Gen Z users frequently consume short-form videos and memes on social media.
Short-form videos, such as 15-second reels and 30-second YouTube shorts, are favored. Content that doesn’t immediately engage viewers is often discarded.
Memes, which provide humor, satire, and commentary on everyday life and current events, are also popular. They are viewed as more than simple jokes.
Gen Z tends to value authentic, peer-generated content over highly produced branded material. They are attracted to real-time content from friends, creators, and even unfamiliar individuals.