iPhone Market Dynamics: Maharashtra Dominates Indian Sales

The report further highlights consumer preferences regarding storage capacity. The 128GB and 256GB variants are the most in-demand among customers, rather than the 512GB and 1TB options. Despite the introduction of new and attractive colors, Indian consumers tend to favor classic and simple colors such as blue, black, and white. An interesting finding from the report is that one in every five customers is upgrading their old iPhone to a new model.