The iPhone 17 series is anticipated to launch on September 9, 2025, during Apple’s ‘Awe Dropping’ event, with pricing remaining largely unchanged. A recent analysis suggests that the iPhone 17 Pro is the only model that might experience a price increase of $100 due to expanded base storage. This contradicts previous reports that suggested notable price hikes. JPMorgan analysts state that they do not anticipate a significant price rise. They maintain an Overweight rating for Apple stock, with a $255 target.
According to the analysts, the public is not expecting any major surprises from the fall iPhone launch event. Hardware changes have already been predicted by the supply chain.
Potential pricing details reveal the iPhone 17 at $799, iPhone 17 Pro Max at $1,199, and the iPhone 17 Air, which may replace the Plus model, could be priced between $899 and $949. The iPhone 17 Pro is the only model that might go up by $100, to $1,099. Apple is also expected to unveil the Apple Watch and AirPods updates and new AI features.