Apple’s AI Strategy: Siri Integration and a New Search Tool

Apple is planning to integrate its new AI search tool into Siri, as well as Safari and Spotlight. This ‘answer engine’ aims to provide users with instant answers to their queries, similar to the functionality offered by ChatGPT and Perplexity. The company is working on a new search system for the web and devices and a summarization feature. The goal is to integrate the AI search tool across its ecosystem. The tool will offer ‘world knowledge answers’, summarizing results and using the user’s personal data to personalize assistance.