The World Opinion

Tag: social media influencers

  • Influencers Can Now Earn Up To ₹8 Lakh Monthly As UP Rolls Out New Social Media Policy – Here’s How |

    Uttar Pradesh Social Media Policy:  In a bold move to harness the power of social media, the Uttar Pradesh Cabinet has approved the Uttar Pradesh Digital Media Policy, 2024. This new policy aims to regulate online content and create a streamlined system for compensating social media influencers who promote government schemes and achievements.
    Under the new policy, influencers across various platforms will have the opportunity to earn substantial amounts through state advertisements. The government plans to establish a roster of social media influencers, agencies, and firms, categorizing them based on their follower count and reach. Influencers on X, Facebook, and Instagram will be eligible to receive up to ₹5 lakh, ₹4 lakh, ₹3 lakh, and ₹2 lakh, depending on their category.

    For those creating content on YouTube, including videos, shorts, and podcasts, the earnings can be even higher, with potential monthly payouts reaching up to ₹8 lakh, ₹7 lakh, ₹6 lakh, and ₹4 lakh for different tiers.

    Sanjay Prasad, Principal Secretary of the state’s Information Department, announced the policy on Tuesday, highlighting its dual aim: to promote government schemes and to regulate content across digital platforms. The initiative is expected to enhance the visibility of state projects and achievements while maintaining a check on the quality and nature of content being shared.

    The policy also introduces stringent measures against objectionable content. Anti-national, defamatory, and obscene content will face severe penalties, including imprisonment ranging from three years to life. This development marks a significant shift in how government communications are managed online, reflecting an increased focus on both content regulation and influencer engagement.

     

  • Actress Bristi Samaddar Unveils Realities Of Being A Social Media Creator | Internet & Social Media News

    In today’s hyper-connected world, social media influencers wield significant power, shaping opinions, setting trends, and engaging with vast audiences daily. The allure of influencer culture, with its promise of fame and fortune, captivates many. However, the glamorous facade often masks the arduous journey creators undertake. Being an influencer is far from a simple task; it requires dedication, resilience, and a thick skin to navigate the highs and lows of digital fame.

    Bristi Samaddar, a prominent Bengali actress and social media influencer, offers a unique perspective on this phenomenon. Known for her performances in popular songs and web series, Bristi has successfully built a substantial online presence. Her charisma and authenticity have won her a loyal following. Despite her success, Bristi is candid about the myriad challenges influencers face. The constant pressure to produce engaging content and remain relevant in a competitive landscape can be taxing.

    The life of a social media creator is a double-edged sword. On one side, it offers unparalleled opportunities for creative expression and financial gain. Influencers can connect with a global audience, share their passions, and build personal brands. However, this comes with the relentless demand for new, captivating content. The pressure to maintain visibility and the fear of becoming obsolete are constant companions. Many creators struggle with burnout, anxiety, and the need for validation in the form of likes and followers.

    In a heartfelt discussion, Bristi Samaddar highlighted these struggles, stating, “Life is not easy for creators.” She emphasized the importance of perseverance and staying grounded despite the digital world’s chaos. Bristi’s insights reveal the often overlooked challenges influencers face, from dealing with negative comments to managing the expectations of their audience. Her experience underscores the resilience required to thrive in this space.

    While social media offers numerous benefits, it also presents significant drawbacks. The obsession with online approval can lead to unhealthy comparisons and self-esteem issues. Cyberbullying and trolling are rampant, with anonymous users often targeting creators with harsh criticism. This toxic environment can have severe repercussions on an influencer’s mental health, leading to stress and depression. It is essential to foster a more supportive and empathetic online community.

  • Executive to factor tips for social media influencers; declaration to be will have to for endorsing merchandise

    By way of PTI

    NEW DELHI: The federal government will quickly pop out with tips for social media influencers, making it obligatory for them to claim their affiliation with the product they endorse, resources stated.

    “The Division of Shopper Affairs is popping out with tips on social media influencers. It’s growing dos and don’ts for them,” an authentic supply stated.

    Assets stated social media influencers, who’ve massive fans on social media platforms like Instagram, are endorsing merchandise after taking bills from the manufacturers.

    As in step with the proposed tips, if social media influencers endorse any emblem after taking cash, they’ll must claim their affiliation with that emblem, resources stated.

    Social media influencers will wish to put disclaimers in such endorsement posts, they added.

    The ideas would possibly come throughout the subsequent 15 days. In the meantime, the dept has finished the method of creating a framework to curb pretend evaluations posted on e-commerce web sites. The similar shall be launched in a while.

    In Might, the dept together with the Promoting Requirements Council of India (ASCI) held a digital assembly with stakeholders, together with e-commerce entities, to speak about the magnitude of pretend evaluations on their platforms.

    ALSO READ | Union executive’s draft tips for deep sea fishing cause debate

    Faux evaluations deceive shoppers into purchasing on-line services and products.

    The dept had then made up our minds it could increase those frameworks after learning the existing mechanism being adopted via e-commerce entities in India and the most efficient practices to be had globally.

    Since e-commerce comes to a digital buying groceries revel in with none alternative to bodily view or read about the product, shoppers closely depend on evaluations posted on platforms to look the opinion and reports of customers who’ve already bought the great or carrier.

    “Traceability via making sure the authenticity of the reviewer and the related legal responsibility of the platform are the 2 key problems right here. Additionally, e-commerce gamers will have to divulge how they make a selection the ‘maximum related evaluations’ for show in an excellent and clear approach,” Shopper Affairs Secretary Rohit Kumar Singh had stated.

    NEW DELHI: The federal government will quickly pop out with tips for social media influencers, making it obligatory for them to claim their affiliation with the product they endorse, resources stated.

    “The Division of Shopper Affairs is popping out with tips on social media influencers. It’s growing dos and don’ts for them,” an authentic supply stated.

    Assets stated social media influencers, who’ve massive fans on social media platforms like Instagram, are endorsing merchandise after taking bills from the manufacturers.

    As in step with the proposed tips, if social media influencers endorse any emblem after taking cash, they’ll must claim their affiliation with that emblem, resources stated.

    Social media influencers will wish to put disclaimers in such endorsement posts, they added.

    The ideas would possibly come throughout the subsequent 15 days. In the meantime, the dept has finished the method of creating a framework to curb pretend evaluations posted on e-commerce web sites. The similar shall be launched in a while.

    In Might, the dept together with the Promoting Requirements Council of India (ASCI) held a digital assembly with stakeholders, together with e-commerce entities, to speak about the magnitude of pretend evaluations on their platforms.

    ALSO READ | Union executive’s draft tips for deep sea fishing cause debate

    Faux evaluations deceive shoppers into purchasing on-line services and products.

    The dept had then made up our minds it could increase those frameworks after learning the existing mechanism being adopted via e-commerce entities in India and the most efficient practices to be had globally.

    Since e-commerce comes to a digital buying groceries revel in with none alternative to bodily view or read about the product, shoppers closely depend on evaluations posted on platforms to look the opinion and reports of customers who’ve already bought the great or carrier.

    “Traceability via making sure the authenticity of the reviewer and the related legal responsibility of the platform are the 2 key problems right here. Additionally, e-commerce gamers will have to divulge how they make a selection the ‘maximum related evaluations’ for show in an excellent and clear approach,” Shopper Affairs Secretary Rohit Kumar Singh had stated.