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Tag: Smartphone Market

  • India’s Smartphone Market Grows 3.2 Per Cent With 39 Mn Units Shipment In Q2, Vivo Tops Chart |

    New Delhi: The Indian smartphone market grew 3.2 per cent with 39 million units shipment in the second quarter of 2024, market research firm International Data Corporation said on Tuesday.

    The market was led by Chinese smartphone maker Vivo with a 16.5 per cent share in volume terms with its shipment growing by 6.7 per cent on a year-over-year (YoY) basis, it said.

    Apple led the super-premium segment, which are smartphones priced above Rs 67,000 a piece with an 83 per cent share followed by Samsung with a 16 per cent share.

    “Overall, Vivo continued to lead for the second consecutive quarter, with multiple launches across price segments through the Y series, mid-premium V series and flagship X Fold 3 Pro. Motorola registered the highest growth backed by product portfolio across price segments,” the report said.

    Xiaomi followed Vivo with 13.5 percent market. Samsung slipped to the third sport with a 12.9 per cent share as its shipment declined 15.4 per cent on a YoY basis, according to the report.

    Apple stood at the sixth spot with a 6.7 per cent market share and a 24.2 per cent increase in shipment on a YoY basis. According to IDC Worldwide Quarterly Mobile Phone Tracker, the Indian smartphone market shipped 69 million smartphones in the first half of 2024.

    In the premium segment, the price range above Rs 50,000 to Rs 67,000, Apple’s share increased YoY to 61 per cent, while Samsung’s share increased to 24 per cent, from 21 per cent a year ago, the report said.

    “The entry-premium segment (USD200 or about Rs 16,700 to USD 400 or Rs 33,500) is expected to see healthy growth, while the entry-level (sub-USD100) will remain challenged at least this year despite efforts around launching affordable 5G smartphones. Also, the marketing around GenAI smartphones will be more pronounced, amid heavy promotional activities around it,” IDC, Associate Vice President, Devices Research, Navkendar Singh said.

    The biggest growth segment in the overall smartphone market was the entry-premium segment which counts devices priced in the range of Rs 16,000 to Rs 33,500.

    The segment’s share increased to 30 per cent from 22 per cent and registered the highest growth of 42 per cent on a YoY basis According to the report, 27 million 5G smartphones were shipped in the quarter, and the share of 5G smartphones shipments increased to 77. per cent, up from 49 per cent in the year-ago period, while 5G smartphone ASPs declined by 22 per cent YoY to USD 293 or about Rs 24,600.

    Within 5G, shipments of the mass budget segment priced in the range of Rs 8,000-Rs 16,700, grew by 2.5 times to reach a 45 per cent share.

  • Xiaomi Pips Samsung To lead India Smartphone Market In June Qtr With 19 Per Cent Volume Share: Reports |

    New Delhi: Chinese smartphone maker Xiaomi has pipped Samsung to lead the Indian smartphone market with a 19.3 per cent volume share in the second quarter of 2024, a report said on Tuesday.

    According to CyberMedia Research’s India Mobile Handset Market Review Report for April-June, the India smartphone market declined 4 per cent and the overall mobile phone shipment decreased 3 per cent year-on-year.

    “Xiaomi (19.3 per cent), Samsung (18.5 per cent) and Vivo (17 per cent) captured the top three spots in the smartphone leaderboard in the second quarter of 2024, followed by Realme (13 per cent) and OPPO (9 per cent),” the report said.

    The CyberMedia Research (CMR) report said Apple captured 5 per cent share in the smartphone market with Apple iPhone 15 series constituting 58 per cent of its total shipments during the quarter.

    In the feature phone segment, Chinese company itel Mobile continued to lead the market with 35 percent share. Homegrown mobile phone company Lava pipped Nokia to occupy the second spot in the feature segment with 30 percent share.

    Nokia’s market share in the feature phone segment declined to 11 per cent from 17 per cent a year ago. According to the report, 5G smartphone shipments’ share in the country increased to 79 per cent, marking a notable 56 per cent YoY growth.

    Vivo led the 5G smartphone market with 21 per cent market share, followed by Samsung at 20 per cent. 5G smartphones in the price band of Rs 10,000-13,000 grew by over 200 per cent YoY. The report said India’s smartphone market would grow 7-8 percent in 2024, driven by strong demand for 5G and AI smartphones.

    “The availability of affordable 5G phones in the Rs 10,000-13,000 range has significantly propelled market growth. Additionally, the premiumization wave continues to stay strong, with the premium segment (above Rs 25,000) witnessing a 9 per cent YoY growth,” Menka Kumari. , Analyst- Industry Intelligence Group, CMR said.

    According to the report, the affordable smartphone segment (below Rs 7,000) has faced challenges, experiencing 26 per cent year-on-year (YoY) decline. This trend highlights a shift in consumer preferences towards more feature-rich options. The value-for-money segment, priced Rs 7,000-25,000, continues to lead, capturing 71 per cent market share, the report said.

    The overall feature phone market recorded 1 per cent YoY growth while 2G feature phone shipments decreased by 6 per cent YoY. The 4G feature phone shipments recorded 39 per cent growth during the quarter, majorly driven by Jio capturing 68 per cent market share followed by Nokia at 28 per cent, the report said.

    “Jio captured 15 per cent market share in the feature phone market in the second quarter of 2024 largely driven by its JioBharat B1 model capturing 36 per cent share followed by JioPhone Prima at 22 per cent,” it said.

    CMR estimates a MediaTek-led India’s smartphone chipset market with 54 per cent share and Qualcomm-led premium segment (over Rs 25,000 segment) with 37 per cent share.