Tag: HIVE Blockchain Technologies Ltd

  • The crypto business needs to head inexperienced — however that’s more straightforward stated than accomplished

    BODEN, Sweden — Tucked away in snowy Swedish Lapland is a modern day gold mine. However as an alternative of alternatives and shovels, it is stuffed with hundreds of computer systems.

    Those machines, referred to as mining rigs, are operating across the clock to search out new gadgets of cryptocurrency — on this case, ethereum, the second-largest token globally.

    To take action, they will have to compete with others around the globe to uncover the answer to a posh math puzzle, which grows in problem as an increasing number of computer systems, referred to as “miners,” sign up for the community. The purpose is to verify the safety of the gadget and save you fraud.

    This ethereum mining facility is administered by means of Hive Blockchain, a company that specializes in the usage of blank power to mine crypto.

    Benjamin Corridor | CNBC

    The entire procedure is underpinned by means of one thing referred to as “evidence of labor.” And it makes use of up a shockingly great amount of power. Bitcoin, the arena’s greatest virtual forex, additionally makes use of this framework. It now consumes as a lot power as complete international locations.

    Governments around the globe are rising involved. Some international locations, corresponding to China, have long gone as far as to prohibit crypto mining outright.

    Switching to renewables

    The mine in query, a warehouse-like construction positioned within the army the town of Boden, homes 15,000 of those mining rigs in general. At 86,000 sq. toes, it is larger than an ordinary football pitch.

    The power is administered by means of Hive Blockchain, a Canadian company that specializes in the usage of inexperienced and renewable power to mine crypto.

    At 86,000 sq. toes, Hive’s Swedish mining facility is larger than an ordinary football pitch.

    Benjamin Corridor | CNBC

    Hive’s Swedish operation is powered by means of a neighborhood hydropower plant in Boden, within the north of the rustic. The area is famend for its surplus of inexpensive, renewable electrical energy.

    “Within the north of Sweden, 100% of the facility is both hydro power-based or wind power-based,” Johan Eriksson, an marketing consultant at Hive, stated. “It’s 100% renewable.”

    Eriksson says crypto miners are the usage of extra power capability that might have another way been wasted — in different phrases, it isn’t required by means of families within the area.

    However the huge quantity of chronic had to run operations like Hive’s has alarmed officers.

    Those machines, referred to as mining rigs, paintings round-the-clock to search out new gadgets of cryptocurrency.

    Benjamin Corridor | CNBC

    Finansinspektionen, the Swedish finance watchdog, is looking at the Eu Union to prohibit crypto mining because of its large power utilization.

    “Crypto-asset manufacturers are willing to make use of extra renewable power, and they’re expanding their presence within the Nordic area,” the company stated in a remark closing yr.

    “Sweden wishes the renewable power centered by means of crypto-asset manufacturers for the local weather transition of our crucial services and products, and higher use by means of miners threatens our talent to fulfill the Paris Settlement.”

    Is decarbonization sufficient?

    Edinburgh-based crypto company Zumo is a part of the Crypto Local weather Accord, a coalition of businesses that targets to reach net-zero emissions within the crypto business by means of 2030.

    Kirsteen Harrison, Zumo’s local weather coverage marketing consultant, says the initiative is operating on a work of device that might have the ability to examine the supply of power utilized in mining crypto as renewable.

    “There may be rather numerous trials occurring with that these days,” she stated. “If that is a hit, then confidently that may clear out to the remainder of the sphere.” 

    Merely decarbonizing the manufacturing of cryptocurrencies might not be sufficient regardless that, in accordance to a couple activists.

    Greenpeace and different environmental teams are calling for the bitcoin group to switch its evidence of labor mechanism with one known as “evidence of stake” as an alternative. That will take away the large computational value of verifying new crypto transactions.

    Ethereum is these days in the midst of a long transition to evidence of stake, a transfer advocates say would scale back its power intake by means of over 99%. And different cryptos, like cardano and solan, already perform on evidence of stake networks.

    However, as Harrison explains, shifting a cryptocurrency like bitcoin clear of evidence of labor is more straightforward stated than accomplished.

    “I do not imagine that there is an approach to get rid of evidence of labor, exactly as a result of no longer one unmarried participant has keep watch over of the gadget,” she says.

    No longer everybody’s on board

    Even though Hive and different crypto companies are an increasing number of turning to inexperienced power to gas their operations, there are many others who are not but on board with the shift to renewables.

    Some are intentionally the usage of gasoline that might another way be flared to generate electrical energy for crypto mining, for instance.

    Since China banned crypto mining, bitcoin’s backers had was hoping this could make the cryptocurrency greener.

    However a peer-reviewed learn about launched in February discovered bitcoin mining simplest were given dirtier in 2021, with miners if truth be told flocking to areas that extra reliant on coal and different fossil fuels, together with Kazakhstan and southern U.S. states like Texas and Kentucky.

    A part of the issue is the decentralized nature of cryptocurrencies like bitcoin. Whilst there are more than a few teams now claiming to constitute the business, bitcoin has no central authority and any person can take part within the community.

  • NFL sponsors Nike, Pepsi dominate nontraditional media publicity throughout Tremendous Bowl

    Von Miller #40 of the Los Angeles Rams holds up the Vince Lombardi Trophy after Tremendous Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California. The Los Angeles Rams defeated the Cincinnati Bengals 23-20.

    Rob Carr | Getty Photographs

    The Los Angeles Rams gained their moment Tremendous Bowl in franchise historical past, beating the Cincinnati Bengals on Sunday. However NFL sponsors Nike, Pepsi and Bose additionally got here out on best, in step with an early model of in-game media valuations observed by way of CNBC.

    Those manufacturers’ trademarks have been amongst those who scored hundreds of thousands of greenbacks in media publicity throughout Tremendous Bowl 56, in step with knowledge compiled by way of San Francisco-based device corporation Hive in collaboration with sports activities consultancy company Raise.

    Sponsor manufacturers won $170 million of in-game publicity, in step with the document, up rather from $169 million throughout the 2021 Tremendous Bowl. The 2020 sport generated $143 million.

    Hive stated manufacturers won greater than 75 mins of on-screen time throughout Tremendous Bowl 56. That is down from 104 mins in 2021, partially because of the lifting of pandemic restrictions for this 12 months’s sport.

    That is the fourth consecutive 12 months the device corporation has used its synthetic intelligence platform to trace media sponsorships throughout the large sport. With in-content publicity gaining traction amongst sports activities leagues taking a look to force income, the company-developed Mensio device supplies brand-exposure knowledge past conventional advertisements for are living wearing occasions.

    “Nielsen has been the foreign money for [measuring] conventional advertisements,” Hive president Dan Calpin informed CNBC. “We see ourselves because the gold same old for measuring in-content model publicity for which there’s no foreign money these days.”

    Los Angeles Rams’ Cooper Kupp rankings a landing.

    Mike Segar | Reuters

    Expanding in-game price

    Hive’s 2022 document blended visible and verbal exposures all through Tremendous Bowl 56. Nike scored 46 mins of on-screen time, whilst Bose, one of the most Nationwide Soccer League’s best sideline sponsors, had its model brand seem for 8 mins

    Pepsi had double publicity with its manufacturers, in step with Hive’s knowledge. The beverage maker subsidized the halftime display — in all probability for the final time — that includes iconic hip-hop stars Dr. Dre and Snoop Dogg. Hive estimated Pepsi’s blended manufacturers, together with Gatorade, have been at the display for kind of 9 mins and its model was once discussed a game-high 11 instances.

    (L-R) Dr. Dre and Snoop Dogg carry out throughout the Pepsi Tremendous Bowl LVI Halftime Display at SoFi Stadium on February 13, 2022 in Inglewood, California.

    Kevin C. Cox | Getty Photographs

    Toyota, Verizon, and New Generation adopted with a blended 3 mins (one minute every) of in-game publicity. And SoFi, which agreed to a $625 million naming rights maintain the Rams, had kind of one minute of in-game publicity that Hive valued at $3.5 million.

    “There’s such a lot focal point and watercooler dialog at the advertisements, however whilst you step again, essentially the most uncovered manufacturers may now not have aired a industrial, and folks have been uncovered to them in some circumstances for a number of mins throughout the sport,” Calpin stated.

    That suggests persons are making certain associations with Nike, Gatorade, SoFi and Pepsi, despite the fact that they don’t seem to be purchasing conventional advertisements, he added.

    Mensio, which was once evolved in 2018, information each and every moment of televised content material; it additionally tracks brand publicity in postgame highlights and social media movies. To ascertain valuation, Calpin stated Hive makes use of metrics like length, and the standard and dimension of a model’s brand at the display in its calculations.

    All through the 2022 Tremendous Bowl, Hive detected corporation trademarks on jerseys, bottles, coolers, towels, capsules, carts, headphones and in-stadium/area signage. Calpin stated each and every 150 seconds of moderate in-game publicity is an identical to the worth of a 30-second industrial.

    NBC charged kind of $6.5 million for Tremendous Bowl 56 advertisements, and a few manufacturers paid a record-high $7 million for a 30-second advert. Sport income is anticipated to surpass the $545 million general that ViacomCBS generated final 12 months.

    “The ones industrial scores best inform a part of the tale,” Calpin stated. “They measure the viewership of conventional advertisements — 15 and 30 seconds — however forget about the manufacturers that have been uncovered throughout the content material itself.”

    A converting panorama

    Hive equipped its Tremendous Bowl knowledge to Raise to ensure valuation estimations. Raise is administered by way of San Francisco 49ers president Al Guido.

    Thomas Bernstein, government vp of insights at Raise, stated Hive’s knowledge is helping corporations get a greater “go back on targets and their go back on funding” and “flip knowledge into insights, into gross sales and partnerships.”

    Hive is valued at $2 billion, in step with PitchBook. A few of its income comes from licensing device to corporations together with Disney, Walmart, and best NFL sponsor Anheuser-Busch. Hive additionally has agreements with media-measurement corporations Comscore and Octagon, and promoting company Interpublic Crew of Firms, referred to as IPG.

    With Nielsen’s No. 1 TV-measurement standing in jeopardy, Calpin stated Hive desires to be the industry-accepted chief with regards to “in-content” dimension.

    The Nationwide Basketball Affiliation presented the nontraditional promoting jersey patch program in 2017. That asset displays an organization’s brand on NBA uniforms throughout video games. The league is also at the start levels of its digital ground advertisements, displayed at the court docket all through NBA video games.

    In a similar way, Primary League Baseball additionally plans to leverage digital advertisements all through video games, and the Nationwide Hockey League has introduced its helmet and jersey patch belongings. Tech corporations like Apple also are leveraging in-content publicity. For instance, Apple options its merchandise in leisure displays, together with “Ted Lasso,” which streams on Apple TV+.

    “As video viewership continues to shift to no- or low-ad platforms like Netflix and HBO Max, the relative significance on branded content material will proceed to extend,” Calpin stated.

    Viewership metrics for the 2022 Tremendous Bowl will have to be to be had this week, and that’ll supply further media price across the sport. PredictHQ, a demand-intelligence corporation, projected the sport would succeed in 117 million audience, which might be a list excessive.

    Disclosure: NBCUniversal is the mum or dad corporation of CNBC.