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Tag: Dana White

  • Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to show round Bud Gentle gross sales

    Bud Gentle, made via Anheuser-Busch, sits on a shop shelf in Miami on July 27, 2023.

    Joe Raedle | Getty Pictures

    Anheuser-Busch InBev’s Bud Gentle will once more develop into the legitimate beer sponsor for the Final Preventing Championship with a six-year advertising partnership, the firms introduced Tuesday.

    The sponsorship deal is “smartly into the 9 figures,” and the biggest within the combined martial arts promotion’s historical past, a supply acquainted with the deal informed CNBC on Tuesday.

    As a part of the settlement, Bud Gentle will obtain unique and outstanding branding at UFC fights and occasions, in addition to in-arena promotion. As well as, the brewer will collaborate on unique content material for UFC’s virtual and social channels.

    The deal is going into impact Jan. 1.

    The settlement comes at the heels of a conservative boycott towards Anheuser-Busch’s Bud Gentle that started this spring when the logo partnered with transgender influencer Dylan Mulvaney. The backlash put a dent in gross sales for the beer within the weeks that adopted. On the peak of the backlash, Modelo Especial dethroned Bud Gentle as the best-selling beer within the U.S.

    With the deal, Anheuser-Busch reestablishes ties with a company gave the impression to have a extra conservative political bent than many different U.S. sports activities leagues. UFC CEO Dana White donated no less than $1 million to a political motion committee that supported Donald Trump’s 2020 presidential marketing campaign, and the ex-president seemed at a UFC match in Las Vegas previous this yr.

    Anheuser-Busch’s courting with UFC dates again to 2008. In 2017, the combined martial arts corporate took at the fast-growing Modelo as its legitimate beer sponsor.

    Bud Gentle will now exchange Modelo, which is shipped via Constellation Manufacturers.

    “Anheuser-Busch and Bud Gentle have at all times been at the chopping fringe of iconic carrying moments that fanatics have in mind without end, and reuniting with UFC is a continuation of this trade main legacy,” Anheuser-Busch CEO Brendan Whitworth stated in a commentary.

    The UFC, which is owned via the newly shaped TKO Workforce Holdings Inc., reaches an target audience of greater than 700 million fanatics, the firms stated. The partnership grants Bud Gentle visibility in an estimated 900 million TV families in additional than 170 international locations.

    “Anheuser-Busch and Bud Gentle had been UFC’s unique beer sponsors greater than fifteen years in the past. I am proud to announce we’re again in industry in combination,” White stated.

    “There are lots of explanation why I selected to head with Anheuser-Busch and Bud Gentle, most significantly as a result of I think we’re very aligned in the case of our core values and what the UFC emblem stands for,” he added.

    Do not omit those CNBC PRO tales:

  • TKO, the newly merged UFC-WWE, aspires to develop past combating

    Final Combating Championship and International Wrestling Leisure executives determined to call their new publicly traded corporate TKO to honor the firms’ experience in combating, however they’ve broader aspirations than simply proudly owning battle sports activities.

    TKO started buying and selling at the New York Inventory Alternate on Tuesday, culminating a merger of 2 live-entertainment juggernauts that used to be introduced in April. The blended corporate is 51% owned by way of Enterprise Staff Holdings, which owns property together with UFC and Hollywood ability company WME, and 49% owned by way of WWE shareholders. Stocks rose 2.8% in noon buying and selling.

    The primary 18 months of the corporate’s life will revolve round integrating UFC and WWE, Mark Shapiro, TKO’s president and leader running officer, stated in an interview with CNBC. That comes with ultimately going to marketplace in combination for global media rights and bringing in combination the corporate’s manufacturing efforts and again workplaces, Shapiro stated.

    After that, TKO plans to swing into acquisition mode to develop the corporate, he stated.

    “We will be able to in the long run be available on the market on the lookout for different sports activities homes that we will be able to bolt onto the flywheel enhanced by way of Enterprise,” Shapiro stated, including the corporate has a robust want to enlarge across the world.

    Enterprise additionally owns Skilled Bull Riders and two tennis tournaments — the Mutua Madrid Open and the Miami Open. The “flywheel” comprises Enterprise’s illustration {of professional} athletes via WME, its experience in negotiating media rights, product licensing and embellishing stay occasions to spice up venue charges. Shapiro additionally envisions direct-to-consumer choices with TKO that do not exist but.

    WWE recently streams on NBCUniversal’s Peacock in a deal that concludes in 2026. Shapiro stated different streaming entities have already expressed passion in bidding at the rights when that deal expires.

    Within the coming months, TKO executives may even negotiate new media offers for WWE “Uncooked” and “SmackDown” on conventional pay TV. NBCUniversal and Fox recently personal the ones rights.

    Who runs TKO?

    Vince McMahon, 78, is the chief chairman of TKO and Ari Emanuel is the CEO. Shapiro made it transparent who would be the corporate’s chief.

    “Ari Emanuel is working the corporate,” Shapiro stated. “Vince will play a job. He is were given revel in and affect. However he understands the function of CEO is Ari’s. This isn’t a shared place.”

    McMahon has earned a name as a power of character, each as a WWE personality and in the back of the scenes, in his greater than 40 years working WWE. He is additionally had some contemporary prison problems. On July 17, in line with a up to date submitting, federal legislation enforcement brokers served a federal grand jury subpoena on McMahon stemming from allegations of sexual misconduct. No fees were introduced within the investigation.

    Shapiro famous Emanuel has already confirmed he can run an organization in conjunction with a sports activities league co-founder with a large character and checkered previous. Dana White, UFC’s president, has handled various controversies in his private lifestyles, together with slapping his spouse in a recorded video, whilst brashly and unapologetically staying in his task.

    “Me leaving hurts the corporate. Hurts my workers. Hurts the opponents. Does not harm me,” stated White throughout a media tournament previous this 12 months “Do I wish to mirror? No, I do not wish to mirror. … I personal this. I am telling you that I am fallacious.”

    Disclosure: Comcast owns NBCUniversal, the dad or mum corporate of CNBC.

    WATCH: Vince McMahon explains why he offered WWE to Enterprise

  • Jon Jones may just retire after preventing Stipe Miocic, hints Dana White – “I would not be stunned”

    Jon Jones referred to as out Stipe Miocic after a dominant first-round submission win over Ciryl Gane at UFC 285 remaining weekend.

    The combat additionally marked Jones’ go back to the octagon after a hiatus of 3 years. UFC president Dana White claims that he would not be stunned to peer ‘Bones’ retire after protecting his identify towards Miocic. The 53-year-old just lately informed TMZ Sports activities:

    “I would not be stunned both if he fights Stipe after which retires and does not combat once more.”

    Communicate of Jones’ attainable retirement popped out of nowhere as White was once discussing the end result of a possible day trip between ‘Bones’ and Francis Ngannou. In step with the UFC president, Ngannou’s UFC 270 conflict towards Gane is evidence that ‘The Predator’ additionally should not have stood a lot of a possibility towards Jones. White informed TMZ:

    “Let me let you know what, I believe, a large number of people really feel this fashion, I believe that is precisely the best way the combat would’ve long gone if [Ngannou] was once in there, too. [Francis] and Ciryl had a five-round struggle, and if Ciryl does not opt for that submission, Ciryl more than likely wins that combat. On the finish of the fifth around there.”

    Catch White’s interview with TMZ beneath:

    UFC 290 on July 8 in World Combat Week is reportedly the date being centered for the Jon Jones vs. Stipe Miocic combat.

    Francis Ngannou responds to accusations of ‘working’ from Jon Jones

    Francis Ngannou vacated his heavyweight identify and exited the UFC previous this 12 months after failed contract negotiations spanning over a 12 months. The hopes of a possible day trip between Ngannou and Jon Jones have been perpetually shattered after Dana White just lately brushed aside the potential for ‘The Predator’ returning to the UFC.

    Whilst Dana White is understood to have driven the ‘working’ narrative with a number of warring parties, Jones additionally just lately blamed Ngannou for his or her combat falling thru. Alternatively, the previous heavyweight champ claims to have achieved the whole lot in his capability to make the combat come to fruition.

    In step with Ngannou, the UFC used Jones’ matchup as a bargaining chip to take a look at and stay him within the promotion. The 36-year-old informed ESPN:

    “I did the whole lot to have that combat…It didn’t simply occur, however on the finish I felt like that was once the discount [chip for the UFC] to stay me, possibly [to convince me to] do one thing that I don’t need simply because I would like that combat. Sure, I sought after that combat, however no longer at any value.”

    Catch Ngannou’s feedback beneath:

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  • “I’d gladly lengthen a serving to hand” – Oscar De Los angeles Hoya provides to help Dana White in beginning a boxing promotion

    Dana White and Oscar De Los angeles Hoya have had a number of very public verbal battles over time, however De Los angeles Hoya is prepared to place that animosity at the back of him and assist White get started a boxing promotion if he is nonetheless .

    White famously teased the beginning of a brand new boxing promotion dubbed Zuffa Boxing again in 2017, however the plan fizzled out prior to it began. In 2020 White declared the game “a large number” and formally close down the theory.

    Dana White has stated that Zuffa Boxing has hit some ‘potholes’ and velocity bumps’ which want to be handled prior to it may be introduced.

    #UFC245 #UFC

    ? Dana White has stated that Zuffa Boxing has hit some ‘potholes’ and velocity bumps’ which want to be handled prior to it may be introduced.#UFC245 #UFC https://t.co/WPPesUE1C6

    If White does turn out to be eager about making an investment within the candy science once more, he has an not likely best friend in Oscar De Los angeles Hoya. The boxing legend and Golden Boy Productions promoter is any person White hasn’t ever hesitated to assault all through interviews. By contrast, De Los angeles Hoya claims he’s prepared to turn White the ropes of the boxing industry. In an interview with SHAK MMA, he stated:

    “All energy to Dana for attempting. What the Fertitta brothers and Dana did with the UFC is unbelievable. Boxing is a fragmented game. There may be such a lot of promoters, such a lot of warring parties which are with other promoters. It is truly tricky to consolidate the entire game. However there is all the time some way. I’d gladly lengthen a serving to hand or perhaps even a partnership with Dana White and Golden Boy Promotions, . It is like I am in truth extending the olive department right here, and even perhaps operating in combination. … There is a method on easy methods to paintings with warring parties, managers, networks, so Dana in case you are nonetheless , I am more than pleased to talk about, to speak on how we will perhaps consolidate or repair this game as soon as and for all.”

    Watch Oscar De Los angeles Hoya recommend partnering with Dana White under:

    Dana White is not likely to simply accept Oscar De Los angeles Hoya’s be offering given their previous feud

    White has a tumultuous historical past with Oscar De Los angeles Hoya that is going again to the Conor McGregor vs. Floyd Mayweather boxing bout in 2017. On the time De Los angeles Hoya used to be vocally towards the battle, calling it a ‘circus’ and ‘shaggy dog story’ that may break the game.

    White fired again and accused De Los angeles Hoya of the use of cocaine.

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    De Los angeles Hoya raised White’s ire much more when he booked the UFC president’s shut buddy Chuck Liddell for a fourth battle towards Tito Ortiz that noticed the 48-year outdated ‘Iceman’ knocked out in the second one spherical. Since then any point out of De Los angeles Hoya sends White into expletive-fueled rants.

    Watch Dana White rip into Oscar De Los angeles Hoya under:

  • UFC London bonuses: Dana White unearths all combatants who secured a end will stroll house with $50,000

    UFC London used to be a impressive card with numerous wild finishes, to the purpose the place Dana White could not hand out efficiency bonuses to only 4 combatants. As a substitute the UFC president declared that each fighter that earned a end would obtain $50,000.

    That suggests 9 combatants in overall might be receiving a large bump of their paychecks: Tom Aspinall, Arnold Allen, Paddy Pimblett, Molly McCann, Ilia Topuria, Makwan Amirkhani, Sergei Pavlovich, Paul Craig, and Muhammad Mokaev.

    The UFC has infrequently given out further awards, and it is not unparalleled for as much as six efficiency bonuses to be granted. However that is the primary time White has passed out 9 $50,000 exams. On the UFC London post-fight press convention he mentioned:

    “9 bonuses this night. Each and every end. And I couldn’t be happier to do it.”

    Of the 9 combatants incomes an advantage, six of them have been from the United Kingdom . The efficiency from the house nation athletes used to be so sturdy that White intends to modify up the UFC’s 2022 agenda with the intention to go back once imaginable.

    “That is the best batch of ability we have ever observed within the historical past of the United Kingdom and this night we have been going to learn how they would do. And so they killed it. We have now such a lot of choices now, such a lot of issues shall we do. That is why we are going to cross house and I am going to determine instantly easy methods to come again right here. I have no idea the place we will cross or what we will do but. However such as you mentioned we’ve not anything however choices.”

    Watch Dana White speak about UFC London on the post-fight press convention beneath:

    Molly McCann scored a ‘Knockout of the Yr’ candidate towards Luana Carolina

    Whilst there used to be no scarcity of thrilling finishes at UFC London, ‘Meatball’ Molly McCann has the honor of pulling off an early contender for ‘Knockout of the Yr.’ Within the 3rd spherical of her combat she hit Luana Carolina with a spinning elbow that dropped her opponent to the canvas together with her eyes huge open.

    Watch McCann’s $50,000 knockout beneath:

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    The win places the fan favourite McCann on a two combat win streak and is her first knockout victory within the UFC.

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  • “He is the cheat code on this combat recreation” – Brendan Schaub believes Dana White and UFC really feel threatened by means of Jake Paul

    Brendan Schaub believes Jake Paul is a cheat code within the combat recreation with how a hit he has been in boxing. Additionally, he feels Dana White is threatened by means of the YouTuber-turned-boxer’s good fortune because it encourages dissent from different UFC combatants.

    In a contemporary episode of The Schaub Display, ‘Giant Brown’ asserted that the UFC president best worries himself with people who he deems a danger. The previous UFC heavyweight implied Jake Paul is in a position to hurting White’s trade by means of engaging UFC combatants to soak up boxing for the cash.

    “Say what you wish to have about Jake Paul, however he has taken the combat recreation [and] flipped it on his head. Dana is coming after him. Pay attention, Dana best is going after other folks that he is threatened by means of. He has all of the cash on the planet, so while you threaten his trade type, which Jake Paul is doing… He is utterly flipped the sport. He is the chink of their armor. He is a cheat code on this combat recreation.”

    Catch Schaub’s feedback within the video beneath:

    Jake Paul has made an absurd amount of cash from his famous person boxing fits lately.

    The 24-year-old says he would undertaking into the MMA global if Dana White meets his calls for, which come with an build up within the minimal degree of fighter pay.

    1st day coaching kicks. Doubted each and every step of the best way.. however kick down the doorways of the doubters. @bellatormma @pflmma

    1st day coaching kicks. Doubted each and every step of the best way.. however kick down the doorways of the doubters. @bellatormma @pflmma https://t.co/pA1gkCrdzEJake Paul trolls Dana White over expanding pay-per-view costs

    Jake Paul and Dana White have taken digs at each and every different over the last a number of months. Paul’s most up-to-date jab on the UFC president noticed him mocking White for the introduced build up in UFC pay-per-view costs.

    The charges have greater from $69.99 to $74.99, in conjunction with the ESPN pay-per-view package deal being raised from $89.99 to $99.98. ‘The Downside Kid’ identified the insincerity of Dana White, who in the past said that 2021 used to be one of the crucial easiest years for the UFC, financially.

    The Cleveland local wrote on Twitter:

    “‘Absolute best yr we ever had,’ White. ‘Sponsorship is throughout the roof. Social media, our numbers on PPV, our numbers on tv, area data. This trade is on hearth.’ Additionally Dana White: We’re once more elevating PPV costs and pronouncing FU to fanatics and combatants.”“Absolute best yr we ever had,” White. “Sponsorship is throughout the roof. Social media, our numbers on PPV, our numbers on tv, area data. This trade is on hearth.”

    Additionally Dana White: We’re once more elevating PPV costs and pronouncing FU to fanatics and combatants

    reviewjournal.com/sports activities/mma-ufc…

    “Absolute best yr we ever had,” White. “Sponsorship is throughout the roof. Social media, our numbers on PPV, our numbers on tv, area data. This trade is on hearth.”Additionally Dana White: We’re once more elevating PPV costs and pronouncing FU to fanatics and combatants reviewjournal.com/sports activities/mma-ufc…

    Additionally ReadArticle Continues beneath

    More than one UFC personalities have additionally ridiculed Dana White for the rise in prices, together with bantamweight Sean O’Malley and previous referee John McCarthy. Each ‘Sugar’ and McCarthy criticized White for elevating charges, in spite of the UFC supposedly having a shockingly profitable 2021.

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  • Mark Hunt gives to drop lawsuit towards UFC if Dana White, Fertitta brothers beat him in 5 spherical MMA combat

    Mark Hunt has prompt that he’s keen to drop his lawsuit towards Dana White, the Fertitta brothers (Frank and Lorenzo Fertitta), and the UFC if White and the Fertitta brothers defeat him in a 5 spherical MMA combat.

    ‘The Tremendous Samoan’ added, on the other hand, that if he wins, the UFC must pay each and every UFC fighter who has ever had a complaint with the corporate.

    Mark Hunt mentioned on Instagram:

    “Mark the tremendous Samoan vs Dana the parasite white Lorenzo Fertita and frank fertita. 5 rounds mma those losers @danawhite frank Fertita Lorenzo Fertita has s**ked the lifestyles out of such a lot of opponents him and his sc** pals -u win I drop the legislation suit-I win u pay each and every fighter u have ripped off since @ufc began. now who would pay to look that”

    Mark Hunt’s be offering to the promotion comes after it used to be not too long ago printed that he’s been requested to pay $388,235 in prison charges to the UFC. As reported via Struggle Sports activities Legislation, the USA District Court docket in Nevada has ordered Hunt to pay the quantity to hide the lawyer charges and prices for his lawsuit towards the UFC.

    A clause in Mark Hunt’s UFC contract purportedly addresses a state of affairs in which a fighter sues the group. It means that if the plaintiff (on this case, Mark Hunt) fails to reach profitable their lawsuit towards the existing birthday celebration (the UFC), the plaintiff must pay prison charges to the existing birthday celebration.

    Mark Hunt vs. Dana White, the Fertitta brothers, Brock Lesnar, and the UFC

    ‘The Tremendous Samoan’ filed a lawsuit towards Brock Lesnar, UFC president Dana White, and White’s trade friends within the UFC a couple of years again. Following their UFC 200 combat in July 2016, Lesnar failed a couple of drug checks.

    Hunt alleged that the UFC knowingly let Lesnar use PEDs (Efficiency Improving Medication) forward in their bout.

    Mark Hunt accused the aforementioned events of breach of contract, battery, breach of the implied covenant of fine religion, truthful dealing, fraud, and unjust enrichment.

    The US District Court docket for Nevada brushed aside maximum of Hunt’s allegations in 2019, with the exception of for a breach of the implied covenant of fine religion and truthful dealing declare. This declare used to be additionally rejected later after the UFC secured a abstract judgment.

    Nonetheless, the USA Court docket of Appeals for the 9th Circuit reopened this example on September twenty fourth, 2021. The 9th Circuit reversed the district court docket’s dismissal of the fraud and battery claims made via Mark Hunt.

    In consequence, the district court docket must rehear the claims with new directions from a better court docket. Mark Hunt parted tactics with the UFC in 2018. Closing 12 months, Hunt additionally accused Lesnar of lacking weight at UFC 200.

    Additionally ReadArticle Continues under

    Moreover, with Mark Hunt now being ordered to pay the UFC $388,235, it is still noticed how the case will play out.

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