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Tag: boAt Data Breach

  • Experts Warn boAt Users To Beware Of Unsuspecting, Uninitiated Contacts |

    New Delhi: Homegrown audio and wearable brand boAt has initiated an investigation into a potential data breach involving its customer information. This development has prompted experts to advise users to remain vigilant for any unexpected or unsolicited communications from the company or associated services.

    These communications may request additional information, such as passwords or two-factor authentication codes, raising concerns about potential security risks for boAt customers. Multiple reports have suggested that the cyber breach may have exposed the data of more than 7.5 million boAt customers. (Bajaj Allianz Life Introduces Premium Payment Options On WhatsApp)

    “The breach revealed that over 7.5 million customers’ sensitive information, including names, emails, phone numbers, addresses, and customer IDs, has been compromised and is now circulating on the dark web,” Maheswaran S, Country Manager South Asia, Varonis, told IANS. (Also Read: Tech Showdown: Samsung Galaxy M55 5G Vs OnePlus Nord CE4 5G; Clash of Features Under Rs 30,000)

    “This trove of data presents a lucrative opportunity for cybercriminals to orchestrate targeted and sophisticated social engineering attacks,” he added. In the 2023 IBM Cost of a Data Breach report, the average cost of a data breach for organizations reached $4.45 million, while the average cost per record reached $165, a nominal increase from 2022, which saw the average cost per record reach $164.

    According to Tenable’s senior staff research engineer Satnam Narang, the more sensitive information present in stolen data, the higher asking price can be expected. “In the case of the alleged boAt data breach, it’s been reported that it is being sold by the attacker for a little over a few $2 or around Rs 160,” Narang said.

    In addition, Harshil Doshi, Country Director, India & SAARC, Securonix, advised that affected users should change their account passwords, deploy two-factor authentication, stay alert for any social engineering attacks and look out for further updates from the company. A boAt’s Spokesperson said that the company is aware of recent data breach claims and “safeguarding customer data is our top priority.” (With IANS Inputs)

  • boAt Hit With Massive Data Breach, Over 7.5 Million Customers At Risk Of Losing Personal Info |

    New Delhi: In a recent cyberattack, India’s leading audio brand, boAt, has suffered a data breach that has left the personal information of more than 7.5 million customers. This breach has exposed personal information, including names, addresses, contact numbers, email IDs, customer IDs, and more, putting users’ bank accounts and other private data at risk.

    Despite the severity of the situation, boAt has not yet released an official statement regarding the incident. Notably, Forbes initially reported on the breach.

    The breach was revealed by a hacker identifying as ShopifyGUY, who asserted to have breached boAt Lifestyle’s database on April 5. The hacker shared files containing the compromised data, reportedly comprising 7,550,000 entries, within a dark web forum. (Also Read: WhatsApp Call Scam Alert! Be Cautious If You Receive Calls From These Numbers, Government Warns)

    What Could Happen After This Breach:

    As you may know, if a hacker obtains access to the database, they can utilize your phone number and email ID to not only circumvent device security but also send phishing emails. These emails can be utilized to pilfer data or even money by infecting your devices with malware.

    These scammers may contact you, armed with all your information, and attempt to make them click on website links to download apps, or any other form to perform actions.

    boAt- Second Most Popular Brand

    boAt, established in 2016 by Aman Gupta and Sameer Mehta, has garnered recognition for its cost-effective audio products and wearable devices, emerging as the second most wearable brand in India. Despite the recent breach, the Gurugram-based company has experienced substantial growth, achieving sales exceeding Rs3,000 crore in March 2023. (Also Read: https://zeenews.india.com/technology/nothing-set-to-launch- nothing-ear-and-nothing-ear-a-earbuds-in-india-check-date-2737912.html)

    The homegrown consumer electronics company has filed its IPO documents in 2021 but postponed the offering owing to market fluctuations. It’s worth mentioning that boAt faces competition from brands such as Fire-Boltt, Noise, Xiaomi, and Samsung.