The India-Pakistan match in the upcoming Asia Cup 2025 is generating significant buzz, with the Group A clash scheduled for September 14 at the Dubai International Cricket Stadium. The tournament will span from September 9 to 28, featuring eight teams in the T20I format, playing across Dubai and Abu Dhabi.
India’s journey in the Asia Cup begins with a match against the United Arab Emirates on September 10 in Dubai, followed by the high-profile game against Pakistan. Their group stage concludes with a match against Oman on September 19 in Abu Dhabi. The commercial interest surrounding this match is exceptionally high.
Advertising rates for India’s matches have been set at a premium, with the India-Pakistan match commanding the highest rates. A 10-second advertising slot during the India-Pakistan match will cost Rs 16 lakh, reflecting the commercial draw of this intense rivalry. Sponsorship packages include co-presenting sponsorships for Rs 18 crore, and associate sponsorships for Rs 13 crore. Spot-buy packages are available at Rs 16 lakh per 10 seconds for all India and non-India matches. Digital advertising deals are also significant. Sony LIV, the digital rights holder, has arranged substantial deals, including co-presenting and highlights partner packages at Rs 30 crore each, and co-powered-by packages at Rs 18 crore. Digital ad rates vary depending on the ad placement: pre-rolls cost Rs 275 per 10 seconds (rising to Rs 750 for the India-Pakistan game), mid-rolls cost Rs 225 per 10 seconds (Rs 600 for India-Pakistan), and connected TV ads cost Rs 450 (Rs 1,200 for India-Pakistan).
The India versus Pakistan match is a marquee event in Asian cricket, attracting massive audiences and often breaking viewership records. This year’s clash, set for a Sunday evening, promises to be a major draw. The match represents more than just a group-stage game for India; it is a chance to make a statement.