Mumbai’s fashion scene just got a vibrant upgrade as Myntra launches its latest wedding campaign, ‘Wedding Outfits for Everyone.’ The spotlight shines on popular fashion creators Komal Pandey and Siddharth Batra, who embody the ethnic wear segment of this expansive collection.
This initiative revolves around Myntra’s Wedding Collection, boasting over 500,000 styles spanning ethnic attire, footwear, beauty products, and personal care essentials. Deeply rooted in contemporary culture, the campaign unfolds through a series of films that capture the essence of modern Indian weddings—how they’re lived, felt, and celebrated. Blending humor with heartfelt moments, these visuals showcase diverse personalities and festivities, underscoring Myntra’s commitment to catering to every wedding need imaginable.
The collaboration unites two digital fashion icons who have shaped conversations around Indian ethnic and fusion wear, especially among millennials and Gen Z. Komal Pandey’s bold, experimental styling complements Siddharth Batra’s modern, detail-focused approach, highlighting the pivotal role of personality, self-expression, and fresh takes on tradition in today’s wedding fashion.
Presented via two interconnected films, the campaign illustrates how weddings are shaped by people, their quirks, and shared experiences. The 40-second short bursts with high energy, celebrating every character at a wedding—from sleepy friends at morning haldi rituals, dance-floor pullers for the groom, stylish guests during pheras, to those discreetly ditching high heels. It humorously features NRI aunties with heavy accents, food-crashing gatecrashers, and photo-booth chasers. Ending with ‘From trend makers to convention breakers, wedding outfits for everyone on Myntra,’ it nails the campaign’s core message.
The second film, set in a palatial backdrop, kicks off with a lavish fake wedding, infused with wit and fun. Pandey and Batra enter as stylists tasked with elevating the fashion game. Playful dialogues explore taste, budgets, and wedding dynamics, leading to an emotional twist: it’s a long-overdue celebration for the groom’s parents. This mix of laughs and tenderness reveals how fashion adapts to roles, emotions, and moments in modern weddings.
Neha Gulati, Myntra’s Senior Director of Marketing, shared, ‘Weddings involve far more than just the couple—it’s about numerous people and occasions. This campaign authentically portrays real wedding experiences, ensuring everyone finds their perfect style. Partnering with Komal and Siddharth adds cultural credibility and reinforces our wedding fashion vision.’
Siddharth Batra added, ‘What struck me is how honestly it depicts wedding days—from morning rituals to late-night festivities, filled with contrasts and personalities. Myntra embraces this reality, showing true styles. Being part of it feels natural and celebratory of a nuanced fashion perspective.’
Komal Pandey noted, ‘It beautifully captures the vibrant personalities at weddings. Style shifts with energy, mood, and the moment—be it full glam, simplicity, or a statement look. It’s about self-expression over rules, aligning perfectly with my approach.’
This ties into Myntra’s creator-led strategy, collaborating with one of India’s largest ecosystems of over 3.5 million shopper-creators, driving fashion discovery for digital natives and Gen Z.