In a major boost to India’s burgeoning startup ecosystem, Google has unveiled its Market Access Program aimed at propelling Indian startups onto the global stage. Announced on Thursday, the initiative seeks to bridge the gap between domestic innovation and international markets, providing crucial resources and support to help these companies scale beyond borders.
The program, tailored specifically for Indian entrepreneurs, offers a comprehensive suite of tools including mentorship from global experts, access to Google’s vast network of partners, and hands-on guidance for entering key international markets like the US, Europe, and Southeast Asia. ‘Indian startups have shown remarkable resilience and innovation, especially post-pandemic,’ said a Google spokesperson. ‘This program is our commitment to helping them unlock global opportunities.’
Selected startups will receive tailored market entry strategies, product localization support, and even financial assistance for initial expansion phases. The first cohort is expected to include 20 high-potential firms from sectors such as fintech, healthtech, edtech, and SaaS, chosen through a rigorous application process.
This move comes at a time when Indian startups are facing funding winters and seeking sustainable growth paths. Google’s intervention could not only provide much-needed capital but also credibility in competitive global arenas. Industry experts hail it as a game-changer, predicting it will accelerate India’s position as a global startup powerhouse.
As applications open next month, founders across the country are gearing up. This program underscores Google’s deepening investment in India’s digital economy, which already contributes significantly to the nation’s GDP. With success stories like PhonePe and Razorpay already making waves abroad, the future looks promising for the next wave of Indian unicorns.