In a significant blow to Bangladesh’s cricket fraternity, an Indian company is set to withdraw its sponsorship, impacting players’ financial stability and team prospects. The decision comes amid escalating tensions between India and Bangladesh, affecting corporate partnerships in sports.
The sponsorship, which has been a key revenue stream for the Bangladesh Cricket Board (BCB) and individual players, covered endorsements, jersey branding, and event funding. Sources indicate the company, a major player in the consumer goods sector, has informed the BCB of its intent to terminate the agreement prematurely.
This development follows recent political unrest in Bangladesh and strained bilateral relations with India. Cricket, often a bridge between nations, now bears the brunt of geopolitical shifts. Players like Shakib Al Hasan and Litton Das, who benefited from personal endorsements, face substantial income cuts.
The BCB is scrambling to find replacement sponsors, exploring local businesses and Middle Eastern investors. However, the sudden exit leaves a multimillion-dollar void at a critical time, with upcoming international series on the horizon.
Industry experts warn this could set a precedent, deterring other Indian firms from engaging with Bangladeshi sports. As negotiations continue, the cricket community watches anxiously, hoping for a resolution that safeguards the sport’s growth in the region.