Uttar Pradesh Tourism is gearing up for a major push in rural and experiential tourism with a dedicated awareness campaign targeting homestays and bed-and-breakfast (B&B) initiatives. This strategic move aims to empower local communities, boost economies in lesser-known destinations, and offer tourists authentic stays that go beyond conventional hotels.
The campaign, set to roll out across the state, will educate potential operators on the benefits, registration processes, and operational standards required under the UP Tourism Department’s homestay and B&B policy. Officials emphasize that homestays provide a unique opportunity for families and entrepreneurs to convert spare spaces into revenue-generating assets while preserving cultural heritage.
Key highlights include financial incentives, training programs, and marketing support from the tourism board. ‘This initiative will unlock the potential of our villages and small towns, creating jobs and promoting sustainable tourism,’ stated a senior tourism official. The department plans interactive workshops, digital outreach via social media, and partnerships with local panchayats to reach grassroots levels.
In recent years, UP has seen a surge in demand for personalized travel experiences, with travelers seeking immersive stays in heritage homes, farmhouses, and eco-lodges. The campaign addresses common hurdles like regulatory compliance and quality assurance, offering streamlined online portals for registration and a helpline for queries.
As India’s tourism sector rebounds post-pandemic, Uttar Pradesh positions itself as a frontrunner by blending tradition with modernity. Expect a wave of new homestays dotting the landscape from the hills of Kumaon to the ghats of Varanasi, all promoted through UP Tourism’s robust platforms. This could well redefine travel in the state, making every visit a story worth sharing.