Telangana is gearing up for a major push to slash road fatalities with the launch of the ‘Arrive Alive’ campaign. Announced by state transport authorities, this ambitious initiative aims to transform the state’s dangerous highways and urban roads into safer pathways for millions of daily commuters.
Road accidents have plagued Telangana for years, claiming thousands of lives annually. Official data reveals over 15,000 fatalities in the past five years alone, with speeding, drunk driving, and poor infrastructure topping the list of culprits. The ‘Arrive Alive’ campaign steps in as a comprehensive response, blending strict enforcement, public awareness, and technological upgrades.
Starting next month, the campaign will roll out across all 33 districts. Key measures include mandatory breathalyzer tests at checkpoints, AI-powered speed cameras on high-risk stretches, and helmet enforcement drives for two-wheeler riders. Schools and colleges will host safety workshops, while digital billboards and social media blasts will hammer home the message: arrive alive, every time.
Transport Minister Ponnam Prabhakar emphasized the human cost, sharing stories of shattered families to drive the point home. ‘No statistic can capture the grief of a mother losing her son to a reckless driver,’ he said at the launch event in Hyderabad. The campaign also targets commercial vehicles, with hefty fines for overloading and unroadworthy trucks.
Experts hail the multi-pronged approach. Road safety activist Ravi Kumar noted, ‘Integrating tech with community engagement could reduce accidents by 30% in the first year.’ Backed by a Rs 50 crore budget, ‘Arrive Alive’ promises free driving training for novices and retrofitting of black spots with better signage and lighting.
As Telangana races towards development, safer roads are non-negotiable. The campaign’s success hinges on collective responsibility—drivers, enforcers, and policymakers uniting to ensure no journey ends in tragedy. Will ‘Arrive Alive’ mark a turning point? Time will tell, but the intent is clear: every life saved is a victory.
