In the rural heartlands of Jaunpur, Uttar Pradesh, a quiet revolution is underway. Under the National Rural Livelihood Mission (NRLM), women from self-help groups are crafting a brighter future from an unlikely material: cow dung. Over 150 to 300 women across more than 15 groups are now producing decorative lamps, pots, and utility items, turning traditional waste into treasures.
The game-changer? A major exporter has agreed to purchase their entire output, shipping these eco-friendly products as far as Dubai. No more door-to-door selling in local markets—these women will receive a steady minimum of four rupees per lamp, delivered right from their doorsteps.
Currently churning out lamps from about five quintals of cow dung daily, production is ramping up to seven quintals to meet surging demand. This surge promises each woman a monthly income of around 6,000 rupees, a lifeline that could lift entire families out of poverty.
Jitendra Kumar, the District Self-Employment Officer, emphasized the mission’s core goal: empowering these ‘didis’ with sustainable livelihoods. The agreement with the export company guarantees regular sales and steady income streams, fostering long-term financial independence.
Sunidhi, a group leader, recalls starting with just 10 women in 2020. Government aid of 1.1 lakh rupees kickstarted their venture. Through daily savings of 10 rupees each, they amassed over three lakhs in capital. Today, 15 active teams are busy innovating with dung-based products.
Usha, another member from the Devi Self-Help Group, shares her transformation story. Once confined to household chores, she now anticipates 6,000 rupees monthly. With initial government support of 1.25 lakh rupees, her group embraced lamp-making, proving that collective effort breeds self-reliance.
This NRLM success story in Jaunpur isn’t just about income—it’s a beacon of empowerment, showing how rural women can conquer global markets with grit and innovation. As demand grows, so does hope for thousands more.