Prime Minister Narendra Modi utilized the Mann Ki Baat platform to encourage the adoption of Swadeshi practices throughout the nation. In the 125th episode, he appealed to citizens to embrace Indian-made goods and express pride in their choices.
Modi emphasized that festivals provide an opportune time to adopt Swadeshi principles. He urged the use of Indian-made products for gifts, clothing, decorations, and lighting. The Prime Minister called for incorporating Swadeshi in every aspect of life, promoting the sentiment “Say with Pride: This is Swadeshi!” He underscored the mantras of Vocal for Local, self-reliant India, and a developed India. Additionally, Modi observed the increasing global recognition of Indian culture, citing the recent unveiling of a significant statue in Canada.