Internet media influencers will increase tourism in the state, department will enter into contract. Symbolic picture.
HighLights
Madhya Pradesh Tourism Board will take the help of internet media influencers and video production. For contracting with people, five categories have been created according to their followers. The Board has created five categories for contracting with such people according to their followers.
Priyank Sharma.Naiduniya Gwalior. To promote the tourist destinations of the state, Madhya Pradesh Tourism Board will take the help of internet media influencers and video production. The board is looking for such an agency by floating a tender which can suggest the names of internet media influencers across the country who have a reach especially among the youth. Those who are active on internet media and upload reels and videos. The board has created five categories for contracting such people according to their followers.
Influencers with 10 thousand followers in the Nano category, 10 thousand to one lakh followers in the Micro category, one to five lakh followers in the Mid tier category, five to 10 lakh followers in the Macro category and more than 10 lakh followers will be included in the Mega category. The influencer will also be provided scripts and content related to history, culture etc. of the respective tourist destination by the Tourism Board. After this, these influencers will make a video of it and upload it on their accounts on various internet media platforms. They will also be given the responsibility of preparing a vlog.
Less accessible tourist destinations will be promoted
Till now, many films including Politics, Reservation, Gangajal-2 have been shot in Bhopal in the state. Stree, Stree-2 was shot in Chanderi. Citadel web series was shot in Datia. In such a situation, the Tourism Board is trying to give more publicity to those cities where there is a lot of tourism potential, but till now people know less about them. Now influencers will be taken to bring tourists here.
Tourism Board has prepared four videos, Bollywood celebrities will come
Recently, the Tourism Board had signed a contract with famous travel blogger Harish Bali and got four videos prepared. In this, tourist places like Chanderi, Sanchi, Khajuraho etc. were shown. After getting good response, now Bollywood celebrities are also being contacted. Bollywood actress Elli Avram has agreed to come to Madhya Pradesh. Apart from this, the actors and directors of the films which have been shot in the state so far are also being contacted so that they can share their experiences regarding Madhya Pradesh.
Now contracts are being signed with various internet media platforms and influencers for the promotion of tourist destinations. People also like travel vlogging nowadays. This will help in promoting our tourist destinations to maximum number of people.
-Bidisha Mukherjee, Additional Managing Director, Madhya Pradesh Tourism Board
