The recent attack in Pahalgam has prompted a strong response from the travel industry, with national associations launching the ‘Rally for Valley’ campaign. This initiative seeks to restore confidence in Kashmir as a safe and appealing destination for travelers. The Travel Agents Association of India (TAAI) and the Travel Agents Federation of India (TAFI) are key players in this effort. TAAI President Sunil Kumar is leading a group of travel industry executives to show their unwavering support for the region. TAFI is organizing a major event in Srinagar and Pahalgam to reinforce a positive outlook and reassure the travel sector. The campaign emphasizes the importance of counteracting the negative impact of the incident and supporting the many people whose livelihoods depend on tourism in Kashmir.
Kashmir Tourism: Nationwide Campaign ‘Rally for Valley’ Aims to Rebuild Trust
India 1 Min Read
