Raipur. The products of Jashpure brand of Jashpur district of Chhattisgarh are getting better response in the Gramin Bharat Mahotsav 2025, which started from today at Bharat Mandapam in New Delhi. A large number of people are reaching stall number 76 set up in Bharat Mandapam and purchasing Jashpure products. Jashpure products are also being purchased online. Under the leadership of Chief Minister Vishnu Dev Sai, efforts to take the forest produce products of Jashpur district and other districts of Chhattisgarh state to the international platform have promoted rural entrepreneurship in Chhattisgarh. Through this initiative of Chhattisgarh Government, employment has become available to youth and women.
In the Rural India Mahotsav, the stall set up by Harit Kranti Tribal Cooperative Society Maryadit Chhattisgarh displayed cashew nuts, cumin rice, laddus made from ragi and mahua produced in Jashpur district, kulthi dal, madwa flour, cookies from ragi, jackfruit cookies, Mahua energy candy, Mahua. Nectar, Jashpur tea and many other food products are available for display and sale, which are prepared by locally processing the forest produce of Jashpur district. Which is delicious and good for health. Jashpure’s products are manufactured by tribal youth and women with utmost purity. This is the reason why Jashpure brand has created its own identity in the international market.
The main objective of Jashpure is to bring traditional food items like Mahua, Ragi and Bajra to the global plate. Samarth Jain says that through these products, not only nutrition is being promoted, but the tribal communities engaged in their collection and processing are also getting employment and economic empowerment. Mahua is found in abundance in Jashpur district. Mahua tree is full of medicinal properties from flowers, fruits to roots. Mahua has anti-bacterial properties, it reduces swelling in the body and wounds heal quickly. Mahua contains Vitamin C, which strengthens the immune system. Mahua is useful in the treatment of respiratory problems like cough, bronchitis, asthma. It removes the phlegm accumulated in the lungs. Calcium, vitamins and fiber are found in abundance in Ragi. The anti-oxidant present in it reduces stress, removes the problems of depression, anxiety and insomnia. Its consumption helps in removing iron deficiency in the blood. Bones become stronger. Consumption of Ragi reduces cholesterol and weight.
It is noteworthy that Rural India Festival 2025 is being organized from January 4 to January 9 at Bharat Mandapam, Delhi. Prime Minister Narendra Modi inaugurated this festival today. The theme of the festival is Building Resilient Rural India for a Developed India 2047. The objective of this event is to promote rural entrepreneurship and cultural heritage. Chief Minister Vishnu Dev Sai says that this effort of the Chhattisgarh government is a proof of the commitment of the Chhattisgarh government to empower rural communities and promote economic development.