In a significant move highlighting the cultural and economic importance of cows in India, Chhattisgarh Chief Minister Vishnu Dev Sai unveiled the trailer of the film ‘Godaan’ at his official residence in Raipur on Tuesday. This marks the first-ever cinematic venture dedicated entirely to the reverence and preservation of the sacred cow, or ‘Gau Mata’.
CM Sai emphasized the state’s unwavering commitment to cow protection and welfare. ‘The cow is not just spiritually revered but holds immense economic and scientific value,’ he stated. To boost the film’s reach, he announced that ‘Godaan’ would be tax-free across Chhattisgarh cinemas, encouraging widespread viewership.
Detailing ongoing initiatives, the Chief Minister revealed enhanced support for gaushalas (cow shelters). The daily fodder subsidy for cows has been hiked from Rs 20 to Rs 35, while gaushala assistance has surged to Rs 25 lakh. New ‘Gaudhams’ are being established to care for stray cattle, ensuring their well-being.
Drawing from ancient beliefs, Sai noted that Gau Mata is home to 33 crore deities, with Panchagavya integral to rituals. ‘This film will educate the masses on her profound significance,’ he added, congratulating the team behind the 2-hour-9-minute feature.
The event also saw the launch of the film’s poster, the song ‘Save Gau Mata’s Life, Fellow Countrymen,’ and gift packs of Panchagavya products. Produced by Kamadhenu Film Productions, ‘Godaan’ hits theaters on February 6, promising to spread awareness on organic farming via cow dung manure and the power of cinema in advocacy.
Prominent attendees included Ajit Mahapatra, Shantanu Shukla, director Vinod Chaudhary, Dr. IP Singh, Subodh Rathi, and media representatives. This launch underscores a blend of tradition, policy, and entertainment aimed at cow conservation.