By means of PTI
NEW DELHI: Amazon on Monday confronted the ire of a piece of Indian social media customers over vending some merchandise, together with attire and meals pieces, that function pictures of the Indian flag, with some announcing that the use of the tricolour in any such manner used to be an insult and a contravention of the rustic’s flag code.
In a overdue night time remark, Amazon mentioned it stays dedicated to take vital motion towards dealers who can have indexed any non-compliant merchandise.
Netizens shared footage of things like attire, cups, keychains and candies that function pictures or imprint of the tricolour on Amazon.in site, and sought a ban on these things.
Hashtags like #AmazonInsultsNationalFlag have been trending on Twitter.
When contacted, Amazon mentioned Amazon.
in is a web-based market the place third-party dealers be offering merchandise on the market at once to consumers, and as such are liable for making sure compliances related to the sale of those merchandise.
“We require all merchandise introduced at the market to conform to appropriate regulations and repeatedly take suitable motion on non-compliance. Amazon stays dedicated to take vital motion towards dealers who can have indexed any non-compliant merchandise,” the corporate mentioned.
Some social media customers famous that the use of the tricolour on merchandise is towards the Flag Code Of India, 2002.
A bit of the social media customers mentioned such utilization is an insult to the nationwide flag whilst others identified that it used to be an inexpensive manner of accelerating gross sales and that this won’t building up the patriotism of Indian voters.
“The flag shall no longer be used as a portion of dress or uniform of any description. It shall no longer be embroidered or revealed upon cushions, handkerchiefs, napkins or containers,” as consistent with the Code.
This isn’t the primary time that Amazon is going through any such backlash.
In 2017, Amazon used to be compelled to take away doormats depicting Indian flag that have been indexed on its Canadian site after a powerful protest by way of India.