The television industry is witnessing a significant reshuffle in the TRP (Television Rating Point) landscape with the comeback of ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2.’ This revival has created a dramatic shift, as the show has disrupted the standing of prominent programs such as ‘Anupamaa’ and ‘Taarak Mehta Ka Ooltah Chashmah.’ ‘Tulsi Virani’ has returned to command the ratings.
The TRP reports highlight that ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2’ has seized the lead with a strong TVR rating of 2.3. Its quick rise to the top is a notable accomplishment, especially since it has displaced Rupali Ganguly’s ‘Anupamaa,’ which had been at the top for a significant time. ‘Anupamaa’ also registered a 2.3 rating, however, the new show’s debut performance resulted in it being placed second.
Furthermore, the decades-long audience favorite, ‘Taarak Mehta Ka Ooltah Chashmah,’ is encountering difficulties. With a rating of 1.9, the show is now in fifth place, reflecting a dip in its ratings. This downturn has occurred following the conclusion of the ‘Bhootni’ storyline, and the reentry of ‘Tulsi Virani’ has created additional obstacles for the show.
During a discussion with an insider from the TV industry, when asked whether ‘Kyunki Saas Bhi Kabhi Bahu Thi’ could potentially impact ‘Anupamaa’ and ‘Taarak Mehta,’ the source indicated that the performance in the second week is more indicative than the initial week’s ratings. Achieving high ratings in the opening week is not unusual, considering the widespread promotion and the public’s interest. The key is whether this interest persists. If it does, it could necessitate ‘Anupamaa’ and ‘Taarak Mehta’ to reassess their storytelling.
Smriti Irani has expressed her happiness about the triumph of ‘Kyunki Saas Bhi Kabhi Bahu Thi,’ a show that has set several records. This marks the first instance in TV history where a show has made a return after 25 years. It has also been highly popular on OTT platforms. She conveyed her appreciation for the affection and support it has garnered.