Mumbai is buzzing with excitement as popular TV actress Shilpa Shinde, best known for her iconic role in ‘Bhabiji Ghar Par Hai’, steps into a empowering initiative ahead of International Women’s Day. &TV has launched ‘Selfie Lo, Shine Karo’, a campaign designed to boost women’s confidence and celebrate their inner strength through fun, interactive selfies.
Shilpa Shinde will be the face of this vibrant drive, encouraging women to embrace their shine. The event kicks off on March 7 and 8 at a prominent mall in Lucknow, where attendees can capture selfies at special installations, tag &TV, and share their moments online. Shinde will personally interact with fans, pose for pictures, and spread the message of self-love.
Expressing her enthusiasm, Shilpa said, ‘Confidence starts with how we see ourselves. I’m thrilled &TV is creating a platform where women are not just celebrated but truly seen and recognized.’ She added, ‘I can’t wait to meet everyone in Lucknow and be part of this beautiful initiative that urges women to shine in their own way.’
The campaign’s slogan, ‘Selfie Lo, Shine Karo, Star Ban Jao’, promises fun and real opportunities. Selected women on March 8 will get a chance to meet Shilpa, and one lucky winner’s selfie will transform into a star moment, featured in an upcoming &TV episode.
&TV’s Chief Channel Officer and ZEE5 Hindi Business Head, Kaveri Das, emphasized, ‘At &TV, we don’t just tell stories of strong women; we create real platforms for them. This Women’s Day initiative goes beyond celebration to deliver genuine visibility and empowerment.’
Das further noted, ‘By featuring women on our channel, we’re strengthening empowerment with confidence, opportunities, and moments that truly matter.’ This campaign is set to inspire thousands, turning everyday women into shining stars and reinforcing the power of self-belief.