The Asia Cup 2025 is generating considerable excitement, largely due to the India versus Pakistan cricket match. Millions of viewers are tuning in to watch the live broadcast on television and OTT platforms. This event is presenting robust competition to other shows, particularly to the popular reality television program, Bigg Boss 19.
The highly-anticipated ‘Weekend ka Vaar’ episode of Bigg Boss 19, hosted by Salman Khan, airs every Sunday and maintains high viewer engagement. The program is available on JioHotstar and airs on Colors TV, whereas the India-Pakistan match is currently streaming live on the Sony LIV app and Sony Sports Network.
It would not be surprising if the Asia Cup 2025 final outperforms Bigg Boss 19 in terms of ratings and viewership, although boycott calls could introduce some uncertainty. The India versus Pakistan match often achieves record-breaking viewership. However, there’s some skepticism whether the Asia Cup 2025 match will match the audience numbers of past encounters. While JioHotstar has a larger audience reach, matching Bigg Boss 19’s numbers might prove difficult for SonyLIV, particularly given strong calls to boycott the India versus Pakistan match. The true test will be if viewers actually boycott the match.
The calls to boycott the India versus Pakistan match arose following the rising tensions between the two countries, particularly after the Pahalgam terror attack and Operation Sindoor.
Regarding ‘Bigg Boss 19,’ Awez Darbar was eliminated this week, leaving 14 contestants currently on the show.