Amber Heard fires PR crew over ‘unhealthy headlines’, days earlier than trial

LOS ANGELES: Actress Amber Heard fired her PR crew and switched to a brand new company after she reportedly turned into pissed off following per week of ‘unhealthy headlines’ right through the defamation trial introduced via her ex-husband and actor Johnny Depp, a brand new file claimed.

Consistent with dailymail.co.united kingdom, Heard used to be being represented via Precision Methods, which she all of sudden ditched in favour of LA-based consulting company Shane Communications. She made the transfer in obvious hopes that she may obtain extra beneficial protection this week – right through which period she is predicted to take to the stand and testify.

“She does not like unhealthy headlines,” an unnamed supply advised the New York Publish, which first reported the inside track, studies dailymail.co.united kingdom. Every other supply advised the newspaper that Heard, 36, is “pissed off along with her tale now not being advised successfully.”

The A-list trial in Virginia, which began on April 11 and is about to remaining some other 3 weeks, has to this point noticed Depp, 58, declare he used to be the sufferer of home abuse right through his 4 days of testimony – together with his bodyguard on Thursday even describing intimately the injuries at the actor’s face allegedly sustained right through a war of words with Heard.

The actor is suing Heard for $50 million, claiming she defamed him and ruined his profession after a 2018 Washington Publish article wherein she described herself as a ‘public determine representing home abuse’, with out naming her ex-husband.

Heard is counter-suing for $100 million, and after 3 weeks of sitting silently within the court right through Depp’s testimony, she is making ready to start out her fightback, perhaps once Wednesday. The PR company transfer got here following a number of days of court docket testimony from Depp witnesses that noticed the social-media mob all of sudden flip towards Heard.

Heard’s credibility as a philanthropist additionally took a battering when it used to be claimed she had now not donated her $3.5 million divorce agreement to charity, one thing she had promised publicly to do. She had it seems that donated handiest $1.3 million and far of that perceived to have come from her former boyfriend, billionaire Elon Musk.

Consistent with Terence Dougherty, the executive working officer of the American Civil Liberties Union (ACLU) and the recipient of Amber’s ‘largesse’ of $500,000, it got here from a Leading edge fund attached to Musk.

Her contributions dried up via 2019, and Dougherty advised the court docket the ACLU ‘discovered that she used to be having monetary difficulties’. Heard’s legal professional is arguing Depp abused her each bodily and sexually and he or she hopes to make her level as soon as she takes the stand early this week. Shane Communications is led via its CEO David Shane, who has briefed towards Depp up to now.

In 2017, the company highlighted accusations made via Depp’s former industry managers, The Control Staff, alleging that the ‘Pirates of the Caribbean’ big name had to rent a shrink for his ‘compulsive spending’ addiction of spending $2 million monthly.

Depp then introduced a $25 million lawsuit remaining month towards his industry managers, The Mandel Corporate, claiming ‘gross mismanagement’ of his affairs. One disaster communications skilled advised the Publish that they believed the brand new PR corporate would have its paintings minimize out to be able to trade the narrative.

“It is loopy to modify groups in the course of a tribulation like this as a result of you do not just like the headlines,” stated Lis Smith, a senior communications director for Pete Buttigieg’s 2020 presidential marketing campaign.

“After years of narrative construction, you’ll be able to’t trade the general public’s opinion within the 3 weeks when anyone is suing you in a case.” Heard by no means sought after cameras to be allowed within the court in any respect, however Depp’s crew driven for it, and received. Depp has even accused his ex of defecating on their mattress in an act of aggression.

Testimony to this point has additionally integrated pictures of severed palms, footage of feces, movies of explosive arguments and mood tantrums, or even a dialogue concerning the Hollywood big name’s penis. Depp denies the allegations of abuse noting how he introduced the lawsuit to be able to transparent his title.

Attorneys for Heard say such denials don’t seem to be credible for the reason that actor used to be too inebriated and top to keep in mind what passed off. The trial within the Fairfax County Courthouse runs Monday to Thursday from 10 am to five pm, and is about to conclude on Would possibly 19.