2024 Toyota Grand Highlander
Toyota
CHICAGO — Toyota Motor is increasing its segment-leading, three-row crossover lineup with the brand new 2024 Grand Highlander, together with two gas-powered hybrid choices.
The automaker printed the car as a larger sibling to the Toyota Highlander midsize SUV/crossover on Wednesday night time. It’s longer and wider than the Highlander and gives 13.2 cubic toes of extra shipment quantity, consistent with Toyota.
The car is the most recent instance of automakers making an attempt to head larger and take a look at their pricing energy as shoppers spend report quantities on new cars. The common worth paid for a brand new car to start this 12 months used to be just about $50,000, as automakers prioritize high-end fashions over entry-level fashions amid ongoing, but making improvements to, provide chain issues.
Toyota didn’t announce pricing for the Grand Highlander, then again analysts be expecting it to be above similar common fashions that get started between $36,000 and $51,000. It’ll be presented in 3 trim ranges when it arrives in dealerships this summer season.
2024 Toyota Grand Highlander
Toyota
The common worth paid for the present Highlander used to be greater than $46,600 — $48,801 for the hybrid — all the way through the fourth quarter of remaining 12 months, consistent with Edmunds.
The Grand Highlander provides to the rising three-row midsize crossover section within the U.S., which has expanded from 12 nameplates in 2018 to 16 cars for 2023, together with the Grand Highlander, Edmunds experiences. Different contemporary additions come with the Jeep Grand Cherokee L, the Hyundai Palisade and the Kia Telluride.
The Grand Highlander will compete towards the ones cars in addition to the Ford Explorer, Chevrolet Traverse and different fashionable better midsize SUVs/crossovers. Such cars have grow to be increasingly more fashionable — with gross sales up 4% from 2018 to 2022 — as American citizens have moved clear of huge sedans and different cars.
Ivan Drury, Edmunds’ director of insights, mentioned shoppers are increasingly more taking a look at three-row crossovers as choices to minivans, that are ergonomic however have confronted stigmas of being uncool.
“Everyone desires a minivan however no one desires to confess it,” he mentioned. “Other people need 3rd rows despite the fact that they do not use it.”
2024 Toyota Grand Highlander
Toyota
The Grand Highlander used to be printed in connection to this week’s Chicago Auto Display. A number of auto manufacturers equivalent to Jeep and Volkswagen are anticipated to expose strong point fashions that can most likely push up costs.
The Grand Highlander, whilst larger than the usual Highlander, will probably be smaller than Toyota’s Sequoia SUV, which is produced via a truck-based, or “body-on-frame,” procedure. That meeting gives better software however much less on-road convenience than a “unibody” procedure applied for vehicles and crossovers just like the Highlander fashions.
“The present Highlander is a bit of bit smaller than the Palisade or the Traverse,” mentioned Stephanie Brinley, essential car analyst at S&P World Mobility. “You have got house for this. Additionally it is no longer as ‘truckie’ because the Sequoia.”
The Highlander used to be considered one of Toyota’s best-selling cars remaining 12 months, at just about 223,000 cars offered. It used to be most effective outsold via the Toyota RAV4 small crossover and Camry sedan. Brinley does not be expecting the Grand Highlander to be a big quantity product, however mentioned it “rounds out” Toyota’s crossover lineup and offers shoppers extra choices.
Edmunds experiences the Highlander used to be the best-selling three-row midsize crossover/SUV within the U.S. remaining 12 months, beating out the Ford Explorer, Grand Cherokee L and Toyota 4Runner. Additionally it is one of the crucial cross-shopped cars via shoppers within the section, consistent with Edmunds.
2024 Toyota Grand Highlander
Toyota
Toyota says the Grand Highlander will be offering a collection of lively protection and comfort options in addition to 13 cupholders and 7 USB-C price ports around the car’s 3 rows.
The SUV will probably be presented with 3 other engines, together with two hybrids — environment it with the exception of a lot of its best competition. The entry-level four-cylinder turbo fuel engine and V6 hybrid are these days to be had at the Highlander. The highest-end V6 Hybrid MAX will produce 362-horsepower and 400-pound toes of torque, Toyota mentioned.
The hybrid Grand Highlanders practice Toyota’s general process of providing a mixture of conventional fuel engines, hybrids and all-electric cars because it pushes towards carbon neutrality via 2050.
“This three-row type takes the Highlander legacy to a completely new house whilst additionally preserving our promise to ship on electrification,” Lisa Materazzo, crew vp of Toyota advertising, mentioned in a unencumber.
Toyota’s U.S. car lineup contains 10 hybrids, two plug-in hybrid electrical cars and the all-electric bZ4X and the gas cell-powered Mirai.
The Jap automaker has been criticized via some buyers and environmental teams for no longer transferring to all-electric cars extra briefly. The corporate has argued that no longer all shoppers will transfer to EVs on the identical time and that it could produce dozens of hybrids with the same quantity of carbon emissions as one all-electric car.
Toyota plans to take a position more or less $70 billion in electrified cars, together with $35 billion in all-electric battery applied sciences, over 9 years. It plans to provide about 70 electrified fashions globally via 2025.
Toyota — the arena’s biggest automaker — plans to promote about 3.5 million all-electric cars once a year via 2030, which might quantity to just a 3rd of its present annual gross sales.
