Popeyes is increasing its menu so as to add a Blackened Hen Sandwich and bacon and cheese toppings for its rooster sandwiches.
Supply: Popeyes
Popeyes Louisiana Kitchen is completely including a Blackened Hen Sandwich to its menu Tuesday, marking the primary addition to its rooster sandwich line because it kicked off the fashion 4 years in the past.
The brand new menu merchandise includes a rooster breast that is been marinated for 12 hours and seasoned with Cajun spices, nevertheless it lacks the breading of the chain’s current rooster sandwich. Popeyes President Sami Siddiqui mentioned in a commentary that the Blackened Hen Sandwich offers diners “a lighter possibility this is very best for on a regular basis.”
The Eating place Manufacturers World chain could also be permitting consumers so as to add bacon and Havarti cheese to all of its rooster sandwiches, beginning at $1.50 additional.
The menu adjustments recommend Popeyes is leaning at the acclaim for its rooster sandwich to attract in consumers. The wider eating place business has observed visits fall as consumers pull again on consuming out to regulate their budgets.
When the chain first introduced the menu merchandise 4 years in the past, it bought out in not up to a month, helped partly by means of a feud on social media with Chick-fil-A. The rooster sandwich returned completely a number of months later, riding double-digit same-store gross sales enlargement for Popeyes for a couple of quarters. Even if pandemic lockdowns pummeled eating place gross sales, Popeyes was once the uncommon chain to record hovering call for.
Different chains entered the world, looking to display up Popeyes with their very own rooster sandwiches. The additional pageant, mixed with its upper gross sales baseline general, have led to much less spectacular enlargement for Popeyes just lately. Within the first quarter, its U.S. same-store gross sales rose simply 3.4%.
Popeyes has additionally been pushing past its rooster sandwich to extend gross sales. It added Ghost Pepper Wings to its menu completely after the highly spiced limited-time merchandise bought out in simply two weeks in January.
Stocks of father or mother corporate Eating place Manufacturers have risen 16% this 12 months, fueled by means of early indicators {that a} turnaround of its U.S. Burger King trade is taking grasp. The corporate has a marketplace worth of $23.4 billion.