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Fable writer’s publishing marketing campaign is now the highest-funded Kickstarter ever

Portrait of American myth writer Brandon Sanderson taken on June 3, 2011.

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Prolific myth creator Brandon Sanderson’s publishing marketing campaign is now essentially the most funded mission in Kickstarter’s historical past.

Sanderson, who first of all sought $1 million to self-publish 4 novels he wrote all over the pandemic, has secured greater than $20.8 million from 84,600 backers in simply 3 days. The former document holder was once a smartwatch that generated $20.3 million in finances again in 2015.

There are 27 extra days to move till Sanderson’s marketing campaign ends.

“Everybody, I am intended to write down myth worlds — now not reside in them,” Sanderson wrote to backers in a Kickstarter up to date Friday.

Sanderson is perfect recognized for growing the Cosmere fictional universe, through which maximum of his novels are set. This comprises the “Mistborn” sequence and “The Stormlight Archive.” He additionally helped end the overall 3 novels in Robert Jordan’s “The Wheel of Time” e book sequence, which was once just lately changed into tv sequence by way of Amazon.

The Kickstarter provides backers 4 new novels, 3 of which might be set in Cosmere, as virtual e-books, audio books or bodily copies in response to their donation stage. Individuals who spend over a undeniable threshold may even obtain 8 per 30 days subscription containers of things associated with Sanderson’s paintings.

As the landlord of a small e book corporate named Dragonsteel Leisure, Sanderson used the crowdfunding web page in an effort to drum up sufficient finances to satisfy call for and in order that he may be offering a yearlong subscription field carrier.

A part of the intrigue of this Kickstarter marketing campaign is that Sanderson has published little or no concerning the plot of the 4 novels. He has controlled to foster sufficient clout within the trade from his earlier works that backers do not appear frightened concerning the high quality of the goods they are going to obtain. In truth, this secrecy appears to be a part of the enchantment.

“Who would have concept {that a} workforce of quirky tales may rival — then topple — technological inventions and loved sport initiatives,” Sanderson wrote. “I am floored. And you probably did this all with out even figuring out what you have been getting, save that I promised you it was once superior.”

Correction: Brandon Sanderson’s e book corporate is Dragonsteel Leisure. A prior model of this tale misspelled the title.