Arnold Schwarzenegger and Salma Hayek Pinault superstar because the Greek gods Zeus and Hera for BMW’s new Tremendous Bowl advert for the iX electrical SUV.
BMW
Arnold Schwarzenegger and Salma Hayek Pinault superstar as Greek gods in a 60-second Tremendous Bowl advert for BMW’s new iX electrical automobile.
The advert options the previous California governor and actor as Zeus, god of the sky and king of the traditional Greek gods. Hayek is Hera, goddess of girls, marriage, circle of relatives and childbirth.
The 2 make a decision to retire from their positions and transfer from Mount Olympus – house of the gods in Greek mythology – to Palm Springs, California.
Hera seems to be adjusting to lifestyles within the human global simply wonderful, however Zeus has hassle coping with mortals and his new mundane lifestyles. He begrudgingly makes use of his powers to assist others fee electric units whilst having issues controlling a microwave and the ability in his house.
That is the place the BMW iX, which arrives in U.S. dealerships subsequent month, comes into play. Hera presents the electrical SUV to Zeus as he is about to take their small winged horse for a stroll. The automobile recharges Zeus’ power and the 2 force away within the automobile making a song the Eighties hit “Electrical Street” through Eddy Grant.
The advert marks the primary time since 2015 that BMW will put it up for sale throughout the Tremendous Bowl. Again then, BMW additionally marketed a brand new EV and featured the Eddy Grant tune however featured hosts of NBC’s “TODAY” display, Katie Couric and Bryant Gumbel.
The brand new promo used to be evolved through San Francisco-based company Goodby Silverstein & Companions.
It’s going to air throughout the 3rd industrial ruin of the primary quarter of the sport Sunday, however BMW launched it on-line Tuesday. Right here it’s:
Correction: Within the advert, Hera presents the electrical SUV to Zeus as he is about to take their small winged horse for a stroll. An previous model misidentified the legendary creature.