Reports indicate that Stellantis is evaluating the potential sale of Maserati, its luxury marque. This review is part of a strategic effort to reorganize its diverse brand lineup. Discussions about Maserati’s future began before the new CEO’s appointment. Maserati has been impacted by operational problems, import tariffs, and competition, particularly from Chinese automakers. The company is actively looking for solutions. Maserati’s sales performance has been weak, with a significant drop in 2024. The brand recorded a loss of €260 million last year. Stellantis is considering all options regarding Maserati, with a board decision expected soon, potentially including a sale due to the number of brands to manage.
Maserati on the Chopping Block? Stellantis to Decide Luxury Brand’s Fate
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