Maruti Suzuki is set to launch an impressive lineup of eight new SUV models in the coming five to six years, a bold strategy designed to propel its market share back to 50%. This significant expansion will bring the total number of models offered by the automaker to 28, addressing a key growth segment in the Indian automotive industry. The company has seen its market share decrease from 51.2% in FY19 to approximately 38.8% by H1FY26, making this strategic product offensive crucial for its future success. The plan is to reinvigorate sales and customer engagement through a diverse range of SUV offerings.
This ambitious plan was confirmed during discussions about the company’s future outlook. The focus is on regaining domestic market leadership while simultaneously strengthening its position in international markets. To support this expansion, production capacity at its plants is being significantly increased. The company is also committed to a multi-pronged approach to powertrain technology, offering electric, hybrid, and CNG options to meet the varied demands of Indian consumers. This ensures Maruti Suzuki remains a versatile and adaptive player in the dynamic Indian automotive sector.
