SOMERSET, Mass. (AP) — Actor Sacha Baron Cohen has dropped his lawsuit towards a Massachusetts hashish dispensary that used a picture of his personality Borat on a billboard with out his permission.
The felony submitting didn’t point out any agreement within the case. Emails in quest of remark had been despatched Wednesday to attorneys for Baron Cohen and the dispensary, Somerset-based Sun Therapeutics Inc.
The billboard confirmed Baron Cohen posing as Borat with two thumbs up and the phrases “It’s great!” — certainly one of Borat’s catchphrases. The billboard alongside a Massachusetts interstate freeway was once taken down 3 days after Baron Cohen’s lawyers despatched a cease-and-desist order to the dispensary, in step with the go well with.
His lawyers stated within the criticism that the actor “by no means would take part in an promoting marketing campaign for hashish” and that using his symbol falsely conveyed to the general public that he counseled the corporate’s merchandise.
Baron Cohen and his California-based corporate Please You Can Contact LLC had been in quest of $9 million in damages.
