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SRINAGAR: Border tourism is getting a spice up in Jammu and Kashmir because the ceasefire between India and Pakistan has been keeping excellent for greater than a yr. One position the place this sort of building is visual is Gurez Valley. After ultimate within the shadow of weapons for many years, this picturesque location, which lies with reference to the Line of Keep watch over, is regularly remodeling itself right into a tourism vacation spot.
To extend the footfall, the Indian Military and J&Ok tourism division are establishing an ‘Discover Gurez’ match through inviting social media influencers to advertise the valley and put it in Kashmir’s tourism map. The five-day ‘Discover Gurez’ match will see 8 social media influencers from around the nation, together with two from Kashmir, exploring the scenic wonderful thing about Gurez, which may be know for journey tourism, fishing, rafting, trekking, and so on.
A military legitimate stated the development is just for social media influencers and they’d discover other portions of the pristine valley thru their cameras and put it on the market on social media platforms to spice up the tourism. “They’ll advertise the Gurez Valley on their social accounts and this will likely unquestionably assist in promotion of this picturesque valley,” he stated.
But even so, a week-long Jashn-e-Gurez competition to advertise the tourism attainable of Gurez can be held within the final week of Would possibly. Previous, in February this yr Gurez was once is information after a snow cricket match was once organised by which 10 groups participated. The photographs and movies of minor taking part in cricket on snow lined box in minus 10 levels temperature.
Thrown open to guests in 2007, the valley noticed round 15,000 vacationers final yr. Gurez is positioned about 170 km from Srinagar and stays closed for 6 months all over wintry weather months. The military legitimate stated promotion of tourism in Gurez is not going to best carry peace and prosperity but in addition acts as a catalyst to spice up socio-economic building of Gurez.
With the development in floor state of affairs, the management is making plans to open border tourism and extra picturesque border spaces could be opened for travellers and guests.