In the dazzling world of South Indian cinema, where glamour meets artistry, a persistent shadow has once again emerged: the unethical use of camera angles during public events. Bengaluru-based actresses Rukmini Vasanth, Aashika Ranganath, and Septami Gowda have united in a powerful social media statement, condemning photographers and videographers who deliberately zoom in on women’s bodies instead of their professional achievements.
The trio’s joint post highlights a recurring issue at film promotions, award shows, and public gatherings. ‘Time and again, images and videos of female artists are captured from inappropriate angles,’ they wrote. ‘The camera’s focus shifts from our work, accomplishments, or the event’s purpose to our physical appearance. This isn’t a one-off incident but a repeated violation that undermines our dignity.’
They emphasized that such deliberate zooms and angles are unacceptable, labeling them as disrespectful to their professional identity. ‘We want to be recognized for our cinematic talent and skills, not these misrepresented portrayals,’ the statement continued. The actresses pointed out how these clips, often shared for views and sensationalism, harm women’s reputations in the industry.
Calling on media professionals to uphold ethics, the stars urged, ‘Journalism and event coverage must be conducted with respect and responsibility. Basic decency is the hallmark of every profession.’ Their unified stance signals a zero-tolerance approach, promising to stand together against such behavior.
This outburst comes amid growing conversations about workplace harassment and objectification in entertainment. As South cinema gains global traction, these voices could spark broader reforms, ensuring cameras capture stories, not scandals. The industry watches closely as fans rally behind the actresses’ call for professionalism and respect.