New Delhi, February 27: Realme has emerged as the most popular smartphone brand among India’s youth, according to the CMR Consumer Insight Survey 2026. This milestone reflects high user satisfaction and strong trust from Gen Z and millennials.
The survey highlights that young consumers prioritize smartphones with powerful performance, reliable battery life, and designs that mirror their personal style. Conducted across eight major cities, it reveals 74% of youth spend over four hours daily on their devices, making speed and dependability non-negotiable.
Key purchase drivers include camera quality for 86% of respondents and fast charging paired with superior battery endurance for 79%. Realme leads in overall customer satisfaction among top brands, boasting the highest Net Promoter Score (NPS) of 81, signaling robust loyalty.
Consumers view Realme as a youthful, performance-driven brand. Over half of young users plan to upgrade within the next year, driven by enhanced designs and camera capabilities. Peer recommendations and online reviews heavily influence decisions.
Francis Wong, Chief Marketing Officer at Realme India, expressed pride: ‘Being recognized as the top brand among youth in the CMR survey is a testament to their trust in our performance, innovation, camera quality, and user experience. We remain committed to strengthening this bond.’
Prabhu Ram, Vice President of CMR’s Industry Research Group, noted: ‘Gen Z sees smartphones as extensions of their personality and lifestyle. Brands delivering seamless integration through design, performance, battery, and camera—along with excellent ownership experiences—dominate. Realme’s rise fulfills these evolving demands.’
Beyond phones, Realme shines in true wireless earbuds (TWS), with high marks for design, battery, and sound. Positive purchase journeys, smooth processes, and strong after-sales support foster brand loyalty.
As youth demand performance, reliable tech, and innovative designs, Realme pledges to elevate their digital lifestyles with cutting-edge experiences.