Mumbai’s film scene often celebrates blockbusters, but some movies fight silently for attention. Taapsee Pannu’s latest release, ‘Assi’, is one such film. Despite tackling a pressing social issue, it’s struggling to recover its budget at the box office.
Taapsee, known for powerful performances in hits like ‘Thappad’ and ‘Pink’, has opened up about ‘Assi’. Directed by the same visionary behind ‘Thappad’, the film dives deep into societal flaws that demand conversation. While critics and audiences praise its message, collections remain dismal.
In a heartfelt social media post, Taapsee shared her joy over the positive feedback. ‘People are taking it personally, discussing real change in articles and videos,’ she said. Urging fans, she added, ‘Watch ‘Assi’. It might speak to you directly. Let’s make next week amazing for it.’
The actress didn’t stop at promotion; she requested honest reviews. ‘Write about it, no matter what you think,’ she emphasized. Made on a hefty 40 crore budget, ‘Assi’ has barely scraped 7 crores in its opening week. That’s just a fraction of costs, explaining her desperate call to action.
Taapsee’s career is dotted with films that blend art and impact. ‘Thappad’, released six years ago, proved content can triumph commercially too. Yet ‘Assi’ faces headwinds. Fans wonder if her plea will turn the tide.
As theaters see sparse crowds, ‘Assi’ embodies the risk of meaningful cinema. Will audiences heed Taapsee’s words? The coming days will tell if substance can outshine spectacle.