New Delhi is buzzing with the vibrant colors and textures of India’s handloom heritage as the Pariskriti exhibition unfolds at the India International Centre from February 22 to 28, 2026. This prestigious event brings together master weavers and artisans from 20 states, many of whom are national award winners, offering their exquisite creations directly to discerning buyers.
The initiative cuts out middlemen, ensuring that customers get authentic products at fair prices while artisans reap the full benefits of their labor. Dr. M. Bina, Development Commissioner (Handlooms), highlighted how Pariskriti transforms the sector by connecting rural craftsmen with urban premium markets. ‘This is the second year we’re hosting it here, and the response has been overwhelming,’ she noted.
Stalls brim with Banarasi sarees, Bengal’s famed Jamdani weaves, brocades, lehengas, dupattas, and shawls – each piece a testament to centuries-old techniques. National awardee Angika Kushwaha from Varanasi shared her excitement: ‘Winning the 2023 marketing award opened doors, but events like this let us build direct relationships with buyers who value purity and tradition.’
From West Bengal, Khokan Nandi recounted his journey. ‘Jamdanis from our village were once a thriving craft, but low wages dwindled our numbers. Government support through the Textiles Ministry has revived hopes,’ he said. His stall showcases handwoven purity, free from machine adulteration, drawing crowds eager for genuine artistry.
Pariskriti isn’t just about sales; it’s forging brand identity and market awareness. By annualizing the event at this elite venue, the ministry aims to create a signature platform that elevates handlooms nationally. Artisans gain visibility, buyers discover treasures, and the sector surges forward, weaving prosperity into every thread.