Mumbai’s entertainment scene is buzzing with excitement as television star Rohan Mehra, best known for his role as Daguu in ‘Yeh Rishta Kya Kehlata Hai,’ steps into the music video spotlight alongside actress Hiya. Their latest release, the vibrant track ‘Sharmana,’ has already captured audiences’ hearts, racking up over a million views shortly after launch.
In an exclusive chat, Rohan opened up about the unique production of ‘Sharmana,’ a party anthem infused with romance. ‘This song blends high-energy vibes with heartfelt emotions,’ he shared. What sets it apart is the innovative use of AI to craft stunning visuals of locations like Dubai and London—all shot in a single studio using chroma technology. ‘We had limited rehearsal time, but visualizing pools and helicopters on set was thrilling despite the challenges,’ Rohan added.
Hiya echoed the enthusiasm, describing the track as a fresh take on romance. ‘The title ‘Sharmana’ might suggest shyness, but it’s packed with confidence. I’ve been waiting for a project like this to showcase those bold, romantic feelings,’ she said. The duo appealed to fans for support, acknowledging possible imperfections in their debut musical venture.
The launch event was star-studded, with Bollywood icon Akshay Kumar gracing the occasion and showering praise on the cast. ‘Give this song all your love,’ he urged. As ‘Sharmana’ continues to climb streaming charts, Rohan and Hiya are gearing up for more projects, promising fans an exciting mix of TV and music in the pipeline.
This collaboration marks a bold evolution for Rohan, transitioning from small-screen drama to dynamic music videos. With AI pushing creative boundaries, ‘Sharmana’ exemplifies how technology is reshaping Bollywood’s music landscape, offering viewers immersive experiences without leaving the studio.